A note about connection and the “cool S”
Sketch of the "cool S"

I couldn’t believe my eyes. It was like a time portal had opened and transported me back to Mr. O’Brien’s history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and frayed school jumper sleeves flooded back. 

“How do you know about that ‘s’ thing?” I asked him. I was sure this tag only “went viral” in our rural comprehensive school back in the 90s.  But there he was, a French man who spent many of his teenage years in Turkey doodling the “cool S” and passing on a piece of our apparently shared cultural heritage to our son. Looks like this tag was way more widespread than the notebooks and desktops of St. Aidan’s.

I was surprised, delighted and felt connected to him in a way that was unexpected but very reassuring. 

Just like the urge to type “80085” on a calculator, (heehee, still funny)… it turns out there are lots of little references that we share and make us feel connected even though we grew up in different countries and without internet.

Connection is such an important part of relationships, whether you’ve been married for 10 years or you’re hoping to get hired by a new client. 

In my work I help people show up online in a way that gets them clients. In this work – connection is the key to building trust. It doesn’t always have to be a shared cultural experience. And it doesn’t always have to be serious OR silly OR totally perfect. At its core, connection is more of a gut-level thing. A feeling. An instinct. It’s powerful stuff.

What do you do to make a connection with your audience?

Did you have this in your school?

The myth of “Nightmare Clients”

The myth of “Nightmare Clients”

In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...

read more
Could this be a remedy for impostor syndrome?

Could this be a remedy for impostor syndrome?

Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...

read more
The pain of going after what you want

The pain of going after what you want

I write to you today surrounded by boxes and bin bags. My house is upside-down with categorised belongings. We're about to move. Travelling as a family is something we've always talked about. And now it's happening after 14 years in France we're moving to...

read more

The 10K Month Strategy

What does it take to hit consistent 10K for your creative / 1:1 services?

Subscribe to download the checklist.