You need a Border Collie in your business

You need a Border Collie in your business

Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online… next thing you know you’ve fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to...
The myth of “Nightmare Clients”

The myth of “Nightmare Clients”

In the early days, I said ‘yes’ to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about “nightmare clients”. And the spirit of these...
A note about connection and the “cool S”

A note about connection and the “cool S”

I couldn’t believe my eyes. It was like a time portal had opened and transported me back to Mr. O’Brien’s history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of...
Consistency is more about showing up than scheduling

Consistency is more about showing up than scheduling

What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people’s minds.  3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...
Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is “strategy”? It’s a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a...