Being a parent and a business owner, CC Content Pilar, Claire Gallagher Blog
September was … (keep it positive Claire, keep it positive) well let’s say FULL. September was full. Full of really good stuffand really disappointing stuff. Exciting new challengesand frustrating delays. I came back from summer break raring to go and... 
CC Content Pilar, Claire Gallagher Blog
When we dive headfirst into the bustling online world, we’re bombarded with advice, tantalizing ideas, and more opportunities than we can shake a stick at. Suddenly, we find ourselves being pulled in a gazillion directions at once. And often we get pulled away... 
Being a parent and a business owner, Claire Gallagher Blog, General Advice
The pressure to produce valuable content can sometimes hinder our ability to publish anything at all. This dilemma showed up the other day when I was drawing with my son. Let’s talk about the crappy first draft. The Crappy First Draft The other day I was helping... 
Claire Gallagher Blog, General Advice, Online Business - How to increase your visibility, Website content - How to write copy and collect images for your site
I’ve whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn’t seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Online Business - How to increase your visibility
When you’re self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a... 
CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Online Business - How to increase your visibility
It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice
I recently ran an experiment based on advice from Gary Vee. He suggests posting up to 12 times a day in order to use social media for your business. (Check out my original post here) When I spoke about this concept on my own channels, it sparked quite a debate and... 
CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice
Instagram’s new 5-link feature: A blessing or a curse for small business owners? How excited are we about the new Instagram feature that allows each account to have up to 5 links in bio? It’s starting to feel like more of a second website, than a social... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let’s say) squillions of dollars and massive online... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice
Marketing is all about getting people to know, like, and trust you. It sounds simple enough, but it can be tough to keep going when there’s no way to measure! There’s no way you can know how people are feeling about you and your brand, especially as a lot... 
CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Online Business - How to increase your visibility
Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you’re likely to get. But it can... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Online Business - How to increase your visibility
Why do we act like it’s some kind of shady business to promote our services? We’ve got all these ideas for offers and content but we’re worried we’ll come off as a pushy salesperson. If we talk specifically about our services or client results... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It’s like a room full of butterflies, each colourful little creature fluttering around in... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Popular
Let me tell you a little story… Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Social media advice for small businesses and freelancers, Website content - How to write copy and collect images for your site
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online… next thing you know you’ve fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Popular
#’Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna’s Material Girl) I’ve been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I’d say…... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
It’s easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more... 
Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
Have you heard the story of Joshua Bell, the world-renowned violinist who performed in disguise in a Washington D.C. subway station in 2007? Despite his immense talent and $3 million Stradivarius violin, Bell went unnoticed by the majority of commuters rushing by. He... 
CC Content Pilar, Claire Gallagher Blog
If you’ve started to show up online as a way to promote your services you’ll probably know that you need a smart way to talk about what you do, who you serve and even what you stand for. And OH BOY, is this hard to create. So many people I meet find it... 
Brand Strategy, Claire Gallagher Blog, General Advice, Online Business - How to increase your visibility, Small Business Expert Interview
Being your own boss is great. Working from the beach, tantalizingly high income peaks, Ferraris in the driveway, and all that sweet, sweet freedom (drool). I love it. Don’t you love it? It’s totes awesome. Yeah you know already that that’s not the whole truth. Yet so...