Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is “strategy”? It’s a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a...
Finding the courage to show up online

Finding the courage to show up online

Superman is soooooo boring Apparently* Superman is one of the least exciting superheroes. He’s just too indestructible.He’s too strong.He’s too super.Too perfect. There’s no real suspense about him saving the day… which makes for a boring...
Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We’re talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work… then…  Stressed out by not enough work. Life is too short for these stress cycles,...
10 tips for better online presentations

10 tips for better online presentations

I ran a workshop last week and mid-session I realised how rusty I’d gotten. I used to do live stuff all the time. I stopped during the first lockdown because the kids were home and I feared a reenactment of that dude from the BBC. I remember now that practicing...
The 10 essentials for a successful website

The 10 essentials for a successful website

From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,...