Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Getting Started - How to make a website for your business, Popular, Productivity - How to get more done when you work for yourself, Rebranding, Social media advice for small businesses and freelancers
What is “strategy”? It’s a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice
Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with “Simplified” – an artificial intelligence app for creating text and visual content.... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Online Business - How to increase your visibility
Get them nodding, not nodding off! Are you selling your services online? Or… Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You... 
Claire Gallagher Blog, General Advice, Popular, Productivity - How to get more done when you work for yourself
I just booked flights to head home to Ireland in July – YAY! I’m really looking forward to seeing friends and family and finally getting to celebrate my 40th (one year late). In the context of working solo, how do you take time off? For me, it’s... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice
Are you sure you want to read this? Are you ready for an annoying, inconvenient answer? OK then, if you’re sure…. The secret is to use the right strategy. I warned you it’d be annoying, but let me break it down. What is the “right”... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
What if we treated our confidence the same as we treated our house keys? When you work alone it’s all too easy to have moments when you misplace your confidence. When you have low lead flow.When promising leads don’t convert to become clients.When you miss... 
Claire Gallagher Blog
Superman is soooooo boring Apparently* Superman is one of the least exciting superheroes. He’s just too indestructible.He’s too strong.He’s too super.Too perfect. There’s no real suspense about him saving the day… which makes for a boring... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Online Business - How to increase your visibility
It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client’s website. In the next room, my little boy was making the adorable noises of an infant asleep. I had... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Productivity - How to get more done when you work for yourself, Social media advice for small businesses and freelancers
We’re talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work… then… Stressed out by not enough work. Life is too short for these stress cycles,... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Online Business - How to increase your visibility
I’ve been called all sorts of things over 10 years as “Claire Creative” — a graphic designer, online marketer, website consultant, WordPress whizz, digital strategist — Basically, I know my way around a website and I know what it takes... 
Claire Gallagher Blog
I ran a workshop last week and mid-session I realised how rusty I’d gotten. I used to do live stuff all the time. I stopped during the first lockdown because the kids were home and I feared a reenactment of that dude from the BBC. I remember now that practicing... 
Claire Gallagher Blog, General Advice, Small Business Expert Interview
How’s your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I’m always... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online
Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it’s because there is so much GREAT advice out there and so... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Popular, Productivity - How to get more done when you work for yourself
Why do an annual review? I don’t know about you, but I definitely don’t find Christmas to be a relaxing time. Although there’s always so much to do to wrap up the year, I find that taking time in December to look back at the past 12 months I’m able to start the... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Rebranding
Does rebranding mean you have to ‘break up’ with your current audience? You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look very different from one... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, General Advice, Rebranding
It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d want to reconsider how you’re... 
Claire Creative - website portfolio - past projects
New life and career coach brand and website Creating a brand based on a long-held vision About this project The brief To create a brand and website for a modern career and life coach in Ireland. Background Lisa is a successful business owner who made the leap from... 
Claire Creative - website portfolio - past projects
Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in Ireland About this project The brief To re-brand and rebuild the website so that it stands out from its competitors. Background Tara, the founder of the... 
Claire Gallagher Blog, Online Business - How to increase your visibility, Popular
I’m sure you’ve been told how useful and valuable video can be for your business. Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google... 
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Website content - How to write copy and collect images for your site
From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,... 