The Blog

Creating a consistently profitable business

Creating a consistently profitable business

Are you sure you want to read this? Are you ready for an annoying, inconvenient answer? OK then, if you're sure.... The secret is to use the right strategy. I warned you it'd be annoying, but let me break it down. https://youtu.be/afbICCgbkYg What is the "right"...

Do you need confidence to show up online?

Do you need confidence to show up online?

What if we treated our confidence the same as we treated our house keys? When you work alone it's all too easy to have moments when you misplace your confidence. When you have low lead flow.When promising leads don't convert to become clients.When you miss targets and...

Finding the courage to show up online

Finding the courage to show up online

Superman is soooooo boring Apparently* Superman is one of the least exciting superheroes. He's just too indestructible.He's too strong.He's too super.Too perfect. There's no real suspense about him saving the day... which makes for a boring story. We sure do love...

What buttery asparagus has to do with consistent 5K

What buttery asparagus has to do with consistent 5K

It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client's website. In the next room, my little boy was making the adorable noises of an infant asleep.  I had a...

Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

I’m retiring. And so should you.

I’m retiring. And so should you.

I’ve been called all sorts of things over 10 years as "Claire Creative" — a graphic designer, online marketer, website consultant, WordPress whizz, digital strategist — Basically, I know my way around a website and I know what it takes to set up an...

10 tips for better online presentations

10 tips for better online presentations

I ran a workshop last week and mid-session I realised how rusty I'd gotten. I used to do live stuff all the time. I stopped during the first lockdown because the kids were home and I feared a reenactment of that dude from the BBC. I remember now that practicing your...

Owning up to financial illiteracy & taking  baby steps

Owning up to financial illiteracy & taking baby steps

How's your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I'm always gut-wrenchingly...

Attracting clients to your business when you work solo

Attracting clients to your business when you work solo

Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...

End of year review for your small business

End of year review for your small business

Why bother with an annual review? If you wrap up your year with a review, you’ll have the drive to get you moving forward in the right direction from your first day back.

Does rebranding mean losing your current audience?

Does rebranding mean losing your current audience?

Does rebranding mean losing your current audience? -Rebranding Part 2 of 3: Ideal client-Does rebranding mean you have to 'break up' with your current audience? You probably know by now that branding is about more than just a logo and a colour palette! It's more about...

Rebranding. Design the future of your business.

Rebranding. Design the future of your business.

Rebranding. Design the future of your business. -Part 1 of 3: Strategy- It's not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after...

Using video to promote yourself online

Using video to promote yourself online

Using video to promote yourself onlineThree things I struggle with every single time.I'm sure you've been told how useful and valuable video can be for your business.  Almost every social platform encourages you to use it by making it as easy as possible to "go live"...

Finding new clients when you’re busy juggling projects

Finding new clients when you’re busy juggling projects

Finding new clients when you're busy juggling projectsStaying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is...

What is the starting point of a website project?

What is the starting point of a website project?

What is the starting point of a website project?For new sites and revamps, this should always be your starting point!When you prepare for your website project what is your starting point? I'll give you a hint, it's not your logo. And you might be surprised to hear me...

Does your website have ‘The Curse of Knowledge’?

Does your website have ‘The Curse of Knowledge’?

Does your website have 'The Curse of Knowledge'?When you're a service-based business owner, you're probably an expert at what you do. Even if you don't introduce yourself as "an expert", you're definitely specialised and have a deep understanding of what you do to...

Blog-writing tips and free template

Blog-writing tips and free template

Blog-writing tips and free templateHow long should a blogpost be?Blogging. It's a great way to share your voice and your expertise. It's a great way to become known for what you do and show up on search engines. But even when you have a tonne of ideas for posts,...

Some personal notes and resource recommendations

Some personal notes and resource recommendations

Some personal notes and resource recommendations25th of March 2020 Uch! This situation is weird, confusing, and way too real. It’s taken us, as a family, over 10 days of confinement to really realize that this isn’t just “like a film or something”. It’s happening....

Is your site compatible with mobile devices and small screens?

Is your site compatible with mobile devices and small screens?

Have you checked that your site works on different devices? With mobile browsing on the increase, it’s more important than ever to make sure you’re offering your website visitors a smooth and glitch free experience, no matter what device they’re using. Here’s a quick way to check that your site looks good on small screens.

How to create a really strategic, high-converting website

How to create a really strategic, high-converting website

How to create a really strategic, high-converting website A step by step design process with a list of simple free tools Did you know... the design process does not start with design? Well, not visual design anyway. "Most people make the mistake of thinking design is...

Create a crystal clear message and attract droves of ideal clients

Create a crystal clear message and attract droves of ideal clients

Create a crystal clear message and attract droves of ideal clientsThe game-changing one-liner!Would it help your business if your ideal clients could hear you loud and clear, and know that you’re talking directly to them!? How do you get their attention, keep their...

How to dramatically improve your visibility by talking to 5 people…

How to dramatically improve your visibility by talking to 5 people…

How to dramatically improve your visibility by talking to 5 peopleThe mistake I made that cost me subscribersCreating a content plan helps me to stay (more or less) consistent with my online visibility. I like to base that plan on what people are actually interested...

Saying “no thanks” to the hype of Seven Figure Income

Saying “no thanks” to the hype of Seven Figure Income

Saying "no thanks" to the hype around a seven figure incomeHow you can make it work online without buying into the hype.As an online business owner, I get bombarded by emails, ads and posts like... ... the six and seven-figure income with "One Magical Webinar Formula"...

How to prepare when you hire a web designer

How to prepare when you hire a web designer

What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...

How to generate leads with SEO

How to generate leads with SEO

How can you get clients through Google Search / SEO?3 Simple Steps to More Traffic and ClientsIf you want to reach more people online, maybe you've done a bit of research into SEO (Search Engine Optimisation). SEO is the process of making your site more visible on...

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