The Blog

Simple systems for more clients, and less hustle

Simple systems for more clients, and less hustle

The Holy Grail for service-based business owners:Consistent leads > That become paying clients > Where each happy client refers at least 2 more! Sweet! There are loads of ways to get this. Whether you’re an established business or an independent service provider,...

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Big changes for email deliverability. Are you ready?

Big changes for email deliverability. Are you ready?

On February 1st Gmail, Yahoo and other email providers are changing how they filter emails. These changes will mean less spam in your inbox - which is great! BUT if you use email marketing to stay in touch with subscribers, there are a few things you have to have in...

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Feeding the pipeline and dropping feast and famine

Feeding the pipeline and dropping feast and famine

It's hard to see the woods for the trees in January.  Catching up after the holidays, and delving into all that behind-the-scenes work, not to mention planning for the clients you'd like to serve 3 months from now! And yet... it's an important thing to...

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Is social media reach dead?

Is social media reach dead?

Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋‍♀️ When you go through the entire...

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Expensive suits, chic handbags… and me

Expensive suits, chic handbags… and me

I can already tell from the expensive suits and chic handbags in the room that I’m not supposed to be here. In my Zara basics and denim jacket, I feel ridiculously out of place. All around me, well dressed professionals mingle, conversation flows, Simon Sinek quotes...

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Do you need a funnel? (You may already have one!)

Do you need a funnel? (You may already have one!)

The term "marketing funnel" might sound like a boring, technical concept, but in reality, it's a way of describing the journey your potential clients take from the first moment they discover your business to the moment they become clients. You might be thinking, "But...

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So long September, it’s been emotional

So long September, it’s been emotional

September was ... (keep it positive Claire, keep it positive) well let's say FULL. September was full.  Full of really good stuffand really disappointing stuff. Exciting new challengesand frustrating delays. I came back from summer break raring to go and unwittingly...

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The Antidote to Shiny Idea Syndrome

The Antidote to Shiny Idea Syndrome

When we dive headfirst into the bustling online world, we're bombarded with advice, tantalizing ideas, and more opportunities than we can shake a stick at. Suddenly, we find ourselves being pulled in a gazillion directions at once. And often we get pulled away from...

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Why you need to do a crap first draft!

Why you need to do a crap first draft!

The pressure to produce valuable content can sometimes hinder our ability to publish anything at all. This dilemma showed up the other day when I was drawing with my son. Let's talk about the crappy first draft. https://youtu.be/Moh1WMyKSFU The Crappy First Draft The...

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Is your service easy to sell?

Is your service easy to sell?

I've whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn't seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I worked in...

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Out of Office Visibility: Create a Summer Content Bank

Out of Office Visibility: Create a Summer Content Bank

When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...

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Posting every day: An experiment

Posting every day: An experiment

I recently ran an experiment based on advice from Gary Vee. He suggests posting up to 12 times a day in order to use social media for your business. (Check out my original post here) When I spoke about this concept on my own channels, it sparked quite a debate and...

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You can now add 5 links in your bio… but should you?

You can now add 5 links in your bio… but should you?

Instagram's new 5-link feature: A blessing or a curse for small business owners? How excited are we about the new Instagram feature that allows each account to have up to 5 links in bio? It's starting to feel like more of a second website, than a social platform. We...

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Gary Vee’s $0 social media strategy.

Gary Vee’s $0 social media strategy.

Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let's say) squillions of dollars and massive online...

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People buy from people they know, like and trust.

People buy from people they know, like and trust.

Marketing is all about getting people to know, like, and trust you. It sounds simple enough, but it can be tough to keep going when there's no way to measure! There's no way you can know how people are feeling about you and your brand, especially as a lot of people...

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Content trends and time-saving tools: Showing up in 2023

Content trends and time-saving tools: Showing up in 2023

Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...

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Self-promotion doesn’t have to feel sleazy!

Self-promotion doesn’t have to feel sleazy!

Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...

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How to structure your ideas so they lead to leads

How to structure your ideas so they lead to leads

Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...

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The Content Gap is losing you leads!

The Content Gap is losing you leads!

Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...

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You need a Border Collie in your business

You need a Border Collie in your business

Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...

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Do people still care about websites?

Do people still care about websites?

#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...

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Are your social media posts a waste of time?

Are your social media posts a waste of time?

It's easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more visibility and...

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What you sell, changes how you sell (and vice-versa)

What you sell, changes how you sell (and vice-versa)

Have you heard the story of Joshua Bell, the world-renowned violinist who performed in disguise in a Washington D.C. subway station in 2007? Despite his immense talent and $3 million Stradivarius violin, Bell went unnoticed by the majority of commuters rushing by. He...

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How do you talk to people about what you do?

How do you talk to people about what you do?

If you've started to show up online as a way to promote your services you'll probably know that you need a smart way to talk about what you do, who you serve and even what you stand for. And OH BOY, is this hard to create. So many people I meet find it hard to...

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Escaping the Solopreneur Trap

Escaping the Solopreneur Trap

Being your own boss is great. Working from the beach, tantalizingly high income peaks, Ferraris in the driveway, and all that sweet, sweet freedom (drool). I love it. Don’t you love it? It’s totes awesome. Yeah you know already that that’s not the whole truth. Yet so...

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The myth of “Nightmare Clients”

The myth of “Nightmare Clients”

In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...

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Could this be a remedy for impostor syndrome?

Could this be a remedy for impostor syndrome?

Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...

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