How to dramatically improve your visibility by talking to 5 people…
How to dramatically improve your visibility by talking to 5 peopleThe mistake I made that cost me subscribersCreating a content plan helps me to stay (more or less) consistent with my online visibility. I like to base that plan on what people are actually interested...
How to define your ideal client – and why most businesses get it all wrong
How to define your ideal client... and why most small businesses get it all wrong!Defining your ideal client is possibly the most important job you need to do when you have a service-based business. But so many independent business owners get it waaaaaaay wrong. When...
Saying “no thanks” to the hype of Seven Figure Income
Saying "no thanks" to the hype around a seven figure incomeHow you can make it work online without buying into the hype.As an online business owner, I get bombarded by emails, ads and posts like... ... the six and seven-figure income with "One Magical Webinar Formula"...
Ecommerce website with a growing and loyal following
DressFabrics.ie Improving the user-friendlyness of an eCommerce website with loyal customer base.The Brief: Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site....
A unified message from multiple ideas – website and digital strategy
Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...
Language coach website – New messaging, services and site
ProEnglish Language coach website. Reaching a new audience with clear messaging, specific services and effective call to action.The Brief: Improve the functionality of the ProEnglish website and make it visible to a more targeted audience. Background: Vera, the site...
We recreated the site and traffic increased by 1364%!!
Living with the Moon Website rebrand and interactive calendarThe Brief: Update the Living with the Moon website and calendar system to be more appealing to its target audience and repair broken links and subscriber features. Background: Jutta, the site owner, had been...
How uncertainty keeps you broke
How uncertainty keeps you brokeUsing your obstacles as a way forwardIf you want to get leads and clients online you need to have a specific plan that you can rinse and repeat to get clients every month. But what usually happens is more like: You try something - it...
How to prepare when you hire a web designer
What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...
Busy work is basically the same as procrastination
How to recognise when you’re in procrastination mode and how to shift your focus to the important work you need to be doing to sustain and grow your business.
How to generate leads with SEO
How can you get clients through Google Search / SEO?3 Simple Steps to More Traffic and ClientsIf you want to reach more people online, maybe you've done a bit of research into SEO (Search Engine Optimisation). SEO is the process of making your site more visible on...
How to choose a host for your website
How to choose a host for your website And dealing with hosting transfer dramas! I want to talk with you about hosting - a big pain in the bum most of the time. This came up for me, because, recently I had to change the host. When you change hosts there’s a terrifying...
Are you making these 3 common mistakes on your homepage?
Are you making these 3 common mistakes on your homepage? Your homepage is prime real estate on your website. It's where Google looks first and it's the page that people are most likely to land on first. It can be a make or break moment. People who visit your site are...
How to really get clients through your website
How to really get clients through your website I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on: Attract Engage Convert With the enforcement of GDPR...
Is your website your shop window or sales rep?
Is your website your shop window or sales rep? Is your website having an identity crisis? Do you see your website as your shop window or your top salesperson? I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to...
Is it possible to make a website in under an hour? Yes!!!
Is it possible to make a website in under an hour? Yes, it is and here’s how you do it. I’ve seen a lot of promotions recently for “Make your website in less than a day, less than a week, less than an hour". And I agree that it is possible (in theory) to make a...
What do websites and pancakes have in common?
What do websites and pancakes have in common? First pancakes If you ever made pancakes you probably noticed that the first one is not the best pancake. With pancakes we kind of accept that the first one is a trial run, but we need to get this first one out of the way...
Don’t lose leads! Check these 3 things on your website ASAP!!
Don't lose leads! Check these 3 things on your website ASAP!! Have you let the weeds grow on our website a bit? With a growing business, we sometimes intend to get back to “fine tune” or improve our websites. Maybe there's a new offering or a shift in positioning. But...
Planning a launch for your online business
Planning a launch for your online business During the launch period, you are extremely busy, you’ve got a lot of things to do and every single day is jam-packed with preparations. Maybe you're launching a site for the first time, you could be launching your entire...
Mailing lists are a complete waste of your time, unless…
The purpose of a mailing list is to build trust. A mailing list can be an extremely valuable business tool and a huge asset to growing your business and getting more clients. But are you spending all of your time building your mailing list and very little time engaging with your subscribers? Is your mailing list actually bringing you leads and clients or do you see your list as a totally annoying, time-consuming part of your job that doesn’t show any return?
Here are my 3 tips to stop wasting your time and get more clients from your mailing list.
How to create a website that really resonates and inspires action
How to create a website that really resonates and inspires action When your website resonates with your target audience they are much more likely to stick around, engage with your content, read your offers, and take action. Here are my three simple rules to create a...
Which platform to use, WordPress or Squarespace
Which platform to use, WordPress or SquarespaceToday, I want to talk to you more about the choice between WordPress and Squarespace. This is a question I often get asked when I’m helping people to start their website or to redevelop their existing website. The choice...
MVP – Minimum Viable Product for small business
MVP - Minimum Viable Product for small business websites Today I want to talk with you about MVP – Minimum Viable Product. It’s a kind of marketing–business term and I don’t usually like using marketing-business terms, because they put distance from the real meaning...
Before you invest your time and money in SEO!
SEO: The one thing you need to understand before investing your time and money! Let’s have a quick talk about SEO, shall we? It’s essentially the first question that I get asked in all of my new client meetings and I always say the same thing: SEO is indirect. SEO is...
Google Analytics for your business website
Google Analytics for your business website Let’s talk a little bit about Google Analytics. Are you familiar what “Google Analytics” is? It’s a free service powered by Google whereby you can track people’s behavior on your website. It came up a lot recently because of...
Finding the right online business idea
Finding the right online business idea Today we are talking about getting your idea ready for business. This little tutorial is a little snippet of my online business course. Have you ever wondered if some idea could bring you money online? Maybe there is something...
How to get more engagement with your freebies
How to get more engagement with your freebies Freebies, opt-in incentives, content upgrades, we create them so that people are more likely to join our mailing lists. Bottom line, you offer something of value for free in exchange for their contact details. But are you...
My story. How I made real changes to get the business and life I wanted.
How I made real changes to get the business and life I wantedWhen my daughter was born in 2016, everything changed, but not in the way you'd expect. I set up my company, Claire Creative in 2012 when my son, James was on his way. Going out on my own seemed like the...
How to grow online but avoid digital overwhelm!
When you're growing your business online you're often on high alert to all the things that you could be doing to attract leads and enroll clients on the web. This can often lead to a mix of different strategies running all at once and it can feel a bit...
Is your website generating leads or repelling them?
Is your website generating leads or repelling them? The 3 pillars of an effective website. When you have a small business or you're a company of one, you're probably doing a lot of the work yourself. When it comes to your website it's very easy to get caught up and...
Your website's call to action - the key to more enquiries and signups
Doing less better!
A CTA or Call to Action is the action you ask people to take on your website. When your CTA is working well, you'll increase the number of leads and enquiries you get from your site.
What should your call to action be?
You have a lot of options to choose from. You can ask people to:
- join your mailing list,
- attend an online event,
- start a free trial,
- book a discovery call with you,
- connect with you on social media,
- email you.
There's no right or wrong option on this list. If you have a number of ways that people can connect with you your job is to figure out which is the most likely action your ideal client will take and make that the most prominent option.
Sometimes people prefer to ask you a question directly by email before booking an appointment. Maybe they prefer to check out your freebie to get a sense of your style.
It's tempting to show all of the options at once so that at your site visitor has options, but you want to make it easy and obvious. If you shove a load of buttons and instructions in front of people, they're not likely to take action on any of them.
How to make your CTA easy and obvious
As always, the decision comes down to who your ideal client is and basing your decisions on what suits them best. You can't know for sure what will work best, so
Does your website have a clear call to action that is easy to find and simple to use?
Your call to action can make or break the success of your website. By simply having a call to action that offers something your site visitor wants you'll generate more leads and ultimately enroll more clients.
Depending
Do you have a CTA? Do you have several?
Is it visible, attractive and actually WORKING?
What are you offering that helps a site visitor to become a lead?
KEY TAKE AWAY:
Marketing:
Offer something of value.
Value is soooo subjective, make sure you're offering something that connects with their pain point and is relevant to the service you offer.
Make sure you deliver it in a format that makes sense to the person consuming it. Pfffff. PDFs when most people visit your site on a mobile!
Tech :
Easy and obvious
Make sure the buttons work
How many should you add to your site? Don't confuse people
Book a call
Ask a question - be aware you'll get more spam with a contact form but you just have to accept that
Email me - invite them
Make sure your contact form works or the email address that you put out there is actually reaching you
Something of value for free
Signup - a quick win
What kind of content do they consume online?
Go back to the core message that you want to be known for.
Quick win
(Don't make my mistake by offering something that nobody wanted)
I created something that I believed to be really valuable but I got it all wrong --- read more about it here.
Easy and obvious
Your freebies should align with what you say
Nurture your subscribers
Offer them something they want in a format they like to consume.
