The Blog

The pain of going after what you want

The pain of going after what you want

I write to you today surrounded by boxes and bin bags. My house is upside-down with categorised belongings. We're about to move. Travelling as a family is something we've always talked about. And now it's happening after 14 years in France we're moving to...

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All this work and nowhere close to your goals…

All this work and nowhere close to your goals…

“Often it isn't the mountains ahead that wear you out, it's the little pebble in your shoe.”  Muhammad Ali Those beautiful mountains in the distance? That's your vision of success.  Consistent money coming in. Doing work that excites you for...

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Getting bogged down by decisions? Try this…

Getting bogged down by decisions? Try this…

"When I work, I work very fast, but preparing to work can take any length of time". Cy Twombly, Abstract expressionist artist. I shared this quote with someone recently and they laughed, assuming that I was talking about lazily avoiding work. I suppose...

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Consistency is more about showing up than scheduling

Consistency is more about showing up than scheduling

What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people's minds.  3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...

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Testimonial: Strategy, Brand, Website for a Life Coach.

Testimonial: Strategy, Brand, Website for a Life Coach.

"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...

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Your social media strategy in one sentence

Your social media strategy in one sentence

How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...

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Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

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Can you get your content written by bots?

Can you get your content written by bots?

Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...

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Market and sell your services online

Market and sell your services online

Get them nodding, not nodding off! Are you selling your services online? Or... Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk...

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Taking time off as a solopreneur

Taking time off as a solopreneur

I just booked flights to head home to Ireland in July - YAY! I'm really looking forward to seeing friends and family and finally getting to celebrate my 40th (one year late). In the context of working solo, how do you take time off? For me, it's about keeping a...

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Creating a consistently profitable business

Creating a consistently profitable business

Are you sure you want to read this? Are you ready for an annoying, inconvenient answer? OK then, if you're sure.... The secret is to use the right strategy. I warned you it'd be annoying, but let me break it down. https://youtu.be/afbICCgbkYg What is the "right"...

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Do you need confidence to show up online?

Do you need confidence to show up online?

What if we treated our confidence the same as we treated our house keys? When you work alone it's all too easy to have moments when you misplace your confidence. When you have low lead flow.When promising leads don't convert to become clients.When you miss targets and...

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Finding the courage to show up online

Finding the courage to show up online

Superman is soooooo boring Apparently* Superman is one of the least exciting superheroes. He's just too indestructible.He's too strong.He's too super.Too perfect. There's no real suspense about him saving the day... which makes for a boring story. We sure do love...

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What buttery asparagus has to do with consistent income

What buttery asparagus has to do with consistent income

It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client's website. In the next room, my little boy was making the adorable noises of an infant asleep.  I had a...

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Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

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I’m retiring. And so should you.

I’m retiring. And so should you.

I’ve been called all sorts of things over 10 years as "Claire Creative" — a graphic designer, online marketer, website consultant, WordPress whizz, digital strategist — Basically, I know my way around a website and I know what it takes to set up an...

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10 tips for better online presentations

10 tips for better online presentations

I ran a workshop last week and mid-session I realised how rusty I'd gotten. I used to do live stuff all the time. I stopped during the first lockdown because the kids were home and I feared a reenactment of that dude from the BBC. I remember now that practicing your...

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Owning up to financial illiteracy & taking  baby steps

Owning up to financial illiteracy & taking baby steps

How's your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I'm always gut-wrenchingly...

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Attracting clients to your business when you work solo

Attracting clients to your business when you work solo

Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...

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End of year review for your small business

End of year review for your small business

Why do an annual review? I don’t know about you, but I definitely don’t find Christmas to be a relaxing time. Although there’s always so much to do to wrap up the year, I find that taking time in December to look back at the past 12 months I’m able to start the...

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Does rebranding mean losing your current audience?

Does rebranding mean losing your current audience?

Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...

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Rebranding. Design the future of your business.

Rebranding. Design the future of your business.

https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...

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Using video to promote yourself online

Using video to promote yourself online

I’m sure you’ve been told how useful and valuable video can be for your business.  Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google...

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The 10 essentials for a successful website

The 10 essentials for a successful website

From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,...

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Finding new clients when you’re busy juggling projects

Finding new clients when you’re busy juggling projects

Staying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is right around the corner. If you pride yourself on doing...

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What is the starting point of a website project?

What is the starting point of a website project?

When you prepare for your website project what is your starting point? I’ll give you a hint, it’s not your logo. And you might be surprised to hear me say that it’s not your choice of web-building platform either. The starting point of your website project, whether...

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Do you have ‘The Curse of Knowledge’?

Do you have ‘The Curse of Knowledge’?

When you’re a service-based business owner, you’re probably an expert at what you do. Even if you don’t introduce yourself as “an expert”, you’re definitely specialised and have a deep understanding of what you do to help people. When you’re very close to a subject,...

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Blog-writing tips and free template

Blog-writing tips and free template

Blogging. It’s a great way to share your voice and your expertise. It’s a great way to become known for what you do and show up on search engines. But even when you have a tonne of ideas for posts, producing and publishing consistently can be a challenge. In this...

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Some personal notes and resource recommendations

Some personal notes and resource recommendations

25th of March 2020 Uch! This situation is weird, confusing, and way too real. It’s taken us, as a family, over 10 days of confinement to really realize that this isn’t just “like a film or something”. It’s happening. Even if we don’t see the worst of it. We don’t...

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