The Blog
Attracting clients to your business when you work solo
Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...
End of year review for your small business
Why bother with an annual review? If you wrap up your year with a review, you’ll have the drive to get you moving forward in the right direction from your first day back.
Does rebranding mean losing your current audience?
Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...
Rebranding. Design the future of your business.
https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...
Using video to promote yourself online
I’m sure you’ve been told how useful and valuable video can be for your business. Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google...
The 10 essentials for a successful website
What really makes a successful website? Here are my top 10 essentials for your website – from domain to data!
Digital strategy: A five-part template to get results online
A digital strategy will give you perspective and save you time but most importantly, it’ll help you to focus on results.
So, what goes into a digital strategy? There are five parts to consider. Let’s have a look…
Finding new clients when you’re busy juggling projects
Staying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is right around the corner. If you pride yourself on doing...
What is the starting point of a website project?
When you prepare for your website project what is your starting point? I’ll give you a hint, it’s not your logo. And you might be surprised to hear me say that it’s not your choice of web-building platform either. The starting point of your website project, whether...
Does your website have ‘The Curse of Knowledge’?
When you’re a service-based business owner, you’re probably an expert at what you do. Even if you don’t introduce yourself as “an expert”, you’re definitely specialised and have a deep understanding of what you do to help people. When you’re very close to a subject,...
Blog-writing tips and free template
Blogging. It’s a great way to share your voice and your expertise. It’s a great way to become known for what you do and show up on search engines. But even when you have a tonne of ideas for posts, producing and publishing consistently can be a challenge. In this...
Some personal notes and resource recommendations
25th of March 2020 Uch! This situation is weird, confusing, and way too real. It’s taken us, as a family, over 10 days of confinement to really realize that this isn’t just “like a film or something”. It’s happening. Even if we don’t see the worst of it. We don’t...
Is your site compatible with mobile devices and small screens?
Have you checked that your site works on different devices? With mobile browsing on the increase, it’s more important than ever to make sure you’re offering your website visitors a smooth and glitch free experience, no matter what device they’re using. Here’s a quick way to check that your site looks good on small screens.
How to create a really strategic, high-converting website
Did you know… the design process does not start with design? Well, not visual design anyway. “Most people make the mistake of thinking design is what it looks like… People think it’s this veneer , “Make it look good!” It’s not just what it looks like...
Create a crystal clear message and attract droves of ideal clients
The game-changing one-liner! Would it help your business if your ideal clients could hear you loud and clear, and know that you’re talking directly to them!? How do you get their attention, keep their attention and connect with them so that they become leads and...
How to dramatically improve your visibility by talking to 5 people…
Creating a content plan helps me to stay (more or less) consistent with my online visibility. I like to base that plan on what people are actually interested in. So, earlier this month, I reached out to my list and invited people to come for a chat and to tell me...
How to define your ideal client – and why most businesses get it all wrong
Defining your ideal client is possibly the most important job you need to do when you have a service-based business. But so many independent business owners get it waaaaaaay wrong. When you get your ideal client wrong, every area of your business suffers. Your site...
Using your obstacles as a way forward – Ditch the doubt and get to work
If you want to get leads and clients online you need to have a specific plan that you can rinse and repeat to get clients every month. But what usually happens is more like: You try something – it doesn’t workYou revisit your website design (Hummm, I’m not sure...
How to prepare when you hire a web designer
What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...
Busy work is basically the same as procrastination
How to recognise when you’re in procrastination mode and how to shift your focus to the important work you need to be doing to sustain and grow your business.
How to generate leads with SEO
How can you get clients through Google Search / SEO?3 Simple Steps to More Traffic and ClientsIf you want to reach more people online, maybe you've done a bit of research into SEO (Search Engine Optimisation). SEO is the process of making your site more visible on...
How to choose a host for your website
How to choose a host for your website And dealing with hosting transfer dramas! I want to talk with you about hosting - a big pain in the bum most of the time. This came up for me, because, recently I had to change the host. When you change hosts there’s a terrifying...
Are you making these 3 common mistakes on your homepage?
Are you making these 3 common mistakes on your homepage? Your homepage is prime real estate on your website. It's where Google looks first and it's the page that people are most likely to land on first. It can be a make or break moment. People who visit your site are...
How to really get clients through your website
How to really get clients through your website I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on: Attract Engage Convert With the enforcement of GDPR...
Is your website your shop window or sales rep?
Is your website your shop window or sales rep? Is your website having an identity crisis? Do you see your website as your shop window or your top salesperson? I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to...
Is it possible to make a website in under an hour? Yes!!!
Is it possible to make a website in under an hour? Yes, it is and here’s how you do it. I’ve seen a lot of promotions recently for “Make your website in less than a day, less than a week, less than an hour". And I agree that it is possible (in theory) to make a...
What do websites and pancakes have in common?
What do websites and pancakes have in common? First pancakes If you ever made pancakes you probably noticed that the first one is not the best pancake. With pancakes we kind of accept that the first one is a trial run, but we need to get this first one out of the way...
Don’t lose leads! Check these 3 things on your website ASAP!!
Don't lose leads! Check these 3 things on your website ASAP!! Have you let the weeds grow on our website a bit? With a growing business, we sometimes intend to get back to “fine tune” or improve our websites. Maybe there's a new offering or a shift in positioning. But...
Planning a launch for your online business
Planning a launch for your online business During the launch period, you are extremely busy, you’ve got a lot of things to do and every single day is jam-packed with preparations. Maybe you're launching a site for the first time, you could be launching your entire...
Mailing lists are a complete waste of your time, unless…
The purpose of a mailing list is to build trust. A mailing list can be an extremely valuable business tool and a huge asset to growing your business and getting more clients. But are you spending all of your time building your mailing list and very little time engaging with your subscribers? Is your mailing list actually bringing you leads and clients or do you see your list as a totally annoying, time-consuming part of your job that doesn’t show any return?
Here are my 3 tips to stop wasting your time and get more clients from your mailing list.
Fill your calendar with perfect fit leads without using sleazy tactics!
