New life and career coach brand and website
Creating a brand based on a long-held vision
About this project
To create a brand and website for a modern career and life coach in Ireland.
Lisa is a successful business owner who made the leap from beauty services to coaching. She is on a mission to help people and her passion shines through in every discussion about her work.
Lisa had sketched a logo idea years before, that she shared with me after some brainstorming about her logo. She wanted her brand to feel high-end but at the same time accessible to potential clients. She wanted her site to be a place where people would come and feel inspired to take action.
What we focussed on:
We began working on Lisa’s messaging and positioning in the coaching market. Lisa worked on a number of valuable resources as freebies to build her mailing list and we set up the site as a machine to build trust and build a mailing list. Lisa has a particular talent for writing and a good eye for quality design. Lisa says in her feedback about the project, that I had my work cut out for me! BUT it was a really great process. Lisa has a clear vision for how she wants to show up for her clients. I just listened to her thoughts and together we created a brand and site that feels at the same time friendly and high-end.
Check out the site
Lisa’s original sketch
The co-created logo design
What we did:
- Copy: With worked the core concept of Lisa’s offering with a strong focus on Lisa’s ideal client. From this core concept we drafted the website copy together.
- Branding: We created mood boards and gathered design references, and brainstormed about how the brand might feel to the site visitor. Then, together we created the logo design.
- Website layout: We worked on the website wireframe, to have to most intuitive navigation and engaging experience for the site visitor.
- Site wide calls to action: The website strategy that we worked on together had a strong emphasis on email marketing. Lisa created truly valuable freebies and opt-in incentives and together we set up the email marketing system.
- Responsiveness: The site was set up and tested for mobile compatibility and templates were set up for the blogs so that Lisa can easily add new blog posts.
“I was at the early stages of creating my offering when we started working together. Claire had her work cut out for her.
What I did know is that I wanted my website to be a functioning part of business and help me generate clients.
She not only created a beautiful site that did just that, she managed to reflect my personality and strategically laid out the flow of my messaging that helped my ideal client move easily and clearly through my site.
Claire is patient, passionate and truly gifted at what she does. She helped me create a website I am so proud of.”
More Project Stories
Testimonial: Strategy, Brand, Website for a Life Coach.
"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...
Architect website stands out from competitors
Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in IrelandAbout this projectThe brief To re-brand and rebuild the website so that it stands out from its competitors. Background Tara, the founder of the...
London-based Life and Career Coach Website
Your Best Life Brand and Website for UK-based Life & Career Coaching CompanyAbout this project The brief Create brand and website for a life and career coaching business based in London. The ideal client for the Your Best Life brand is specifically London-based...
2 Weeks to Launch: Building a Financial Advisor website
Clara Wealth Quick launch using the Website Design Sprint. Implementing the brand of an independent financial advisor to a website with authority and clarity. The Brief: Trust is a huge factor when choosing an independent financial advisor so for this website we...
Feministy – A site like no other, for an original service
Feministry Website and copy for a service like no other! Feministry homepage by Claire GallagherThe Brief: Define how Karen's concept can be communicated. Create a website that begins to bring the concept of Feministry online. Background Karen Dempsey RGN, BA, MSc is...
Life coach website design and lead gen’ strategy
Body Confidence Coach Website recreated, new brand and photographs incorporated and lead generation tools designed and automated “If you want a cracker of a website that brings you leads then work with Claire. She created my dream website, gave me clarity on my...
Ecommerce website with great user experience
DressFabrics.ie Improving the user-friendlyness of an eCommerce website with loyal customer base.The Brief: Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site....
From too many ideas to an effective site and strategy
Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...
Language coach website rebuild and rebrand
ProEnglish Language coach website. Reaching a new audience with clear messaging, specific services and effective call to action.The Brief: Improve the functionality of the ProEnglish website and make it visible to a more targeted audience. Background: Vera, the site...
We recreated the site and traffic increased by 1364%!!
Living with the Moon Website rebrand and interactive calendarThe Brief: Update the Living with the Moon website and calendar system to be more appealing to its target audience and repair broken links and subscriber features. Background: Jutta, the site owner, had been...