Busy work is basically the same as procrastination
How to focus on the important work that will bring you leads and clients
If you’re doing busy work you’re not focussing on the important tasks you need to complete to support and grow your business.
It’s easy to fall into the trap:
- Replying immediately to unimportant or non-urgent emails and social media comments
- Trying to get things off the to-do list, but the to-do list just keeps getting longer
- Freebie-hunting and buying new courses without implementing the advice fully
In this article I’m going to talk about how to recognise when you’re in procrastination mode and how to shift your focus to the important work you need to be doing to sustain and grow your business.
^ Look at me there, procrastinating! (Image by the fabulous Firechild)
How to recognise busy work
If your days are full of work but you feel like you’re treading water and making no progress, it’s possible that you’re stuck in busy work.
Busy work is exhausting and a recipe for overwhelm!
There is so much excellent free advice online telling business owners all the things they should be doing for their business it’s not surprising that we stressed out trying to get it all done!
The experts and gurus out there put a lot of work into getting your attention with free content and a lot of it is really excellent, but they’ll only offer you a small piece of the solution for free before they offer you the paid solution.
A lot of people start out by downloading freebies and searching for free advice online, but it can only get you so far. Strategies and advice need to be implemented to be effective, so downloading freebie after freebie and signing up for yet another webinar will simply add more things to your expanding to-do list and generally you won’t see any real results for all your work.
Inbox and social media busy work
Inbox: You don’t have to reply to every email right away! I struggle with this every day! It’s natural to want to be nice and reply quickly and fully, but you can get really stuck in your inbox.
Social media: Social media platforms offer an amazing opportunity to meet and engage with your potential clients but be very, very careful that the time you spend there is used wisely.
When I read “Make Time” by Jake Knapp and John Zeratsky , I learned the concept of infinity pools. Any place of endless content is an infinity pool:
- social media,
- video streaming,
- internet browsers,
- even your inbox.
You just need to refresh to see more content to occupy your time. Your entire day can be spent “busy” consuming content and corresponding. But unless that work fits into the big picture of bringing you leads and clients, you’re procrastinating.
Instead, you can batch the time you spend there. Schedule it. Time-table it. But definitely be aware of the time you spend there. You can free up a LOT of time by batching similar tasks together.
Attract, engage, convert…
These are the 3 important stages of getting new clients.
It’s essential to know how to navigate each stage of this process. If you don’t have a clear picture of what happens at each stage you risk getting stuck grinding away on the to-do list and not seeing the big picture.
What do each of these stages look like to your potential clients? When you have a system in place that your clients can flow through you’re less likely to get distracted by the latest freebie or must-have strategy!
Are you spending time Attracting, Engaging and Converting? Do you have tools in place for each stage? When you sit down to work are you reacting to emails and comments or are you doing the work that will bring you leads and clients?
Want to know more?
Grab a free consultation with me and we can map out your system and identify where you need to focus your attention in order to get more leads and clients online.
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Your website's call to action - the key to more enquiries and signups
Doing less better!
A CTA or Call to Action is the action you ask people to take on your website. When your CTA is working well, you'll increase the number of leads and enquiries you get from your site.
What should your call to action be?
You have a lot of options to choose from. You can ask people to:
- join your mailing list,
- attend an online event,
- start a free trial,
- book a discovery call with you,
- connect with you on social media,
- email you.
There's no right or wrong option on this list. If you have a number of ways that people can connect with you your job is to figure out which is the most likely action your ideal client will take and make that the most prominent option.
Sometimes people prefer to ask you a question directly by email before booking an appointment. Maybe they prefer to check out your freebie to get a sense of your style.
It's tempting to show all of the options at once so that at your site visitor has options, but you want to make it easy and obvious. If you shove a load of buttons and instructions in front of people, they're not likely to take action on any of them.
How to make your CTA easy and obvious
As always, the decision comes down to who your ideal client is and basing your decisions on what suits them best. You can't know for sure what will work best, so
Does your website have a clear call to action that is easy to find and simple to use?
Your call to action can make or break the success of your website. By simply having a call to action that offers something your site visitor wants you'll generate more leads and ultimately enroll more clients.
Do you have a CTA? Do you have several?
Is it visible, attractive and actually WORKING?
What are you offering that helps a site visitor to become a lead?
KEY TAKE AWAY:
Offer something of value.
Value is soooo subjective, make sure you're offering something that connects with their pain point and is relevant to the service you offer.
Make sure you deliver it in a format that makes sense to the person consuming it. Pfffff. PDFs when most people visit your site on a mobile!
Easy and obvious
Make sure the buttons work
How many should you add to your site? Don't confuse people
Book a call
Ask a question - be aware you'll get more spam with a contact form but you just have to accept that
Email me - invite them
Make sure your contact form works or the email address that you put out there is actually reaching you
Something of value for free
Signup - a quick win
What kind of content do they consume online?
Go back to the core message that you want to be known for.
(Don't make my mistake by offering something that nobody wanted)
I created something that I believed to be really valuable but I got it all wrong --- read more about it here.
Easy and obvious
Your freebies should align with what you say
Nurture your subscribers
Offer them something they want in a format they like to consume.