How to choose a host for your website

And dealing with hosting transfer dramas!

I want to talk with you about hosting – a big pain in the bum most of the time. This came up for me, because, recently I had to change the host.

When you change hosts there’s a terrifying moment – for up to 72 hours your site can be completely invisible.

The real reason for that is because your domain name and your hosting are two separate entities. When you change host, you are telling your domain: “OK, it used to be here, now is over here”. The time that it takes it can be up to 72 hours.

There are three things to look for in order to find a good host:

1. The host has the service that you need

For instance, if you’re making a WordPress website, they need to have Linux hosting, which is compatible with running WordPress. Also, if the hosting company is going to manage your emails and to store all the stuff you need —just make sure that the host you choose has all the capacity for the things that you need.

2. A data centre nearby

Preferably, the data centre should be near your location. Google looks where a site is hosted in order to present the most valuable results for the people searching. So I’m in France and my new host Siteground has data centres in Amsterdam. They are an American company but they have data centres all over the world.

So, when your site is stored near you and somebody near you is searching, it’s only going up the road to find the files, rather than across the Atlantic, which is a good shortcut to have.

3) Good support

If you have issues with your website or with your hosting, and you’re not a web developer, then some of the terminology can be confusing. Good service is an absolutely vital part of your decision making process to find a good host.

If you can get them on the phone and say: “Can you talk me through how to do this” and they say “YES” – that is a good support service!

Also if you are choosing a hosting company from a different time zone, check if they provide support for your time zone as well. Quite often if you do not live the in USA, you have to wait for the support team to come online in order to get answers.

UPDATE

I’ve been with Siteground hosting since creating this post. They are by far the best host I’ve used in my 10+ years of making websites. I wholeheartedly recommend them.

Their support is excellent. They offer a free WordPress website transfer when you move to them from another host. And you get a free Let’s Encrypt SSL certificate with your hosting account, which can be installed really easily!

I’m so happy with their service that I have an affiliate account with them. If you’re looking for a great deal on hosting use this link to get a discount on your first year. (NOTE: I get a small commission if you use this link.)

 

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Your website's call to action - the key to more enquiries and signups

Doing less better!

A CTA or Call to Action is the action you ask people to take on your website. When your CTA is working well, you'll increase the number of leads and enquiries you get from your site.

What should your call to action be?

You have a lot of options to choose from. You can ask people to:

  • join your mailing list,
  • attend an online event,
  • start a free trial,
  • book a discovery call with you,
  • connect with you on social media,
  • email you.

There's no right or wrong option on this list. If you have a number of ways that people can connect with you your job is to figure out which is the most likely action your ideal client will take and make that the most prominent option.

Sometimes people prefer to ask you a question directly by email before booking an appointment. Maybe they prefer to check out your freebie to get a sense of your style.

It's tempting to show all of the options at once so that at your site visitor has options, but you want to make it easy and obvious. If you shove a load of buttons and instructions in front of people, they're not likely to take action on any of them.

 

How to make your CTA easy and obvious

As always, the decision comes down to who your ideal client is and basing your decisions on what suits them best. You can't know for sure what will work best, so 

Does your website have a clear call to action that is easy to find and simple to use?

Your call to action can make or break the success of your website. By simply having a call to action that offers something your site visitor wants you'll generate more leads and ultimately enroll more clients.⁠

 

 

Depending


Do you have a CTA? Do you have several? ⁠
Is it visible, attractive and actually WORKING?⁠

What are you offering that helps a site visitor to become a lead?⁠

 

KEY TAKE AWAY:

Marketing:

Offer something of value.

Value is soooo subjective, make sure you're offering something that connects with their pain point and is relevant to the service you offer.

Make sure you deliver it in a format that makes sense to the person consuming it. Pfffff. PDFs when most people visit your site on a mobile!

 

Tech :

Easy and obvious

Make sure the buttons work

How many should you add to your site? Don't confuse people

Book a call

Ask a question  - be aware you'll get more spam with a contact form but you just have to accept that

 

 

Email me - invite them

Make sure your contact form works or the email address that you put out there is actually reaching you

Something of value for free

 

Signup - a quick win

What kind of content do they consume online?

 

Go back to the core message that you want to be known for.

Quick win

(Don't make my mistake by offering something that nobody wanted)

I created something that I believed to be really valuable but I got it all wrong --- read more about it here.

 

Easy and obvious

Your freebies should align with what you say

Nurture your subscribers

Offer them something they want in a format they like to consume.

 

 

 

 

 

 

The High-Converting
Homepage Formula

Get more leads more often from your website

A high-converting homepage is one that resonates with the reader and inspires them to take action.

Use this exact formula (template + video guide) to transform your homepage and get droves of new leads and clients!