Website Design Sprint
My Website Design Sprint is a process that allows you to use momentum to get a goal-driven project launched in a short space of time. It’s perfect for…
- creating your first website,
- rebranding an outdated website,
- optimising a site that underperforms,
- creating a new brand,
- launching a promotional campaign,
- redefining your service offerings,
- creating a mailing list with opt-in incentive and nurture sequence,
- implementing a lead generation strategy.
Past Sprint Projects
“Before I worked with Claire I had a website which didn’t reflect my business and was too complicated. But the thought of updating it overwhelmed me. I wanted to start using lead magnets and email marketing but the tech frightened me and I didn’t know where to start.
Working together in the Design Sprint, Claire took me through a process where we created a new website which reflected my brand and business and would speak to my ideal clients. We also created a lead magnet and she walked me through all the tech so that I could regularly email my list.
The step by step process meant I was never overwhelmed and each element we created just felt like a simple next step to take. It was amazing what we were able to create in such a short time. I now have a lead magnet that people are signing up for and I can begin building a relationship with.
I also have a website which I can add a weekly blog to and start building my profile as the go to person in my field. All without being overwhelmed by the tech.”
Patryk and his team launched the website in a matter of weeks after starting the website build. With data analysis tools in place, they set out with a visibility strategy that focuses on sharing valuable, informative content.
This is a great way of working with the first launch of a website. The Website Design Sprint ensures that the site goes live as soon as possible and the simple visibility strategy will help them to see very quickly what works to bring traffic, leads and clients.
With this system in place, the Clara Wealth team can start enrolling clients and make smart, informed decisions about their online marketing strategy.
Here’s how it works
Define a clear and specific project goal.
Plan all the key tasks required to achieve that goal.
Set up the technical tools and draft the copy.
Design the visual style and create any layouts/graphics needed.
Test everything with a real audience, gather feedback and refine key points.
Launch it to the world and gather data on further modifications.
This process can take months with the traditional design and digital marketing process. The Website Design Sprint gets it done in 2 weeks! (Yeah! I know!)
I’m really excited to be offering this as a service. I have already seen it produce incredible results. If this sounds like something you need right now for your business, let’s jump on a call to see if it’s right for you right now.
(Please note: Due to the intensity of this framework, it’s only suitable for those who are willing to commit to the process and follow along with the assignments.)
About the Design Sprint
A design sprint is a time-constrained process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. It has been developed by Jake Knapp at GV.
Check out the book here: https://www.thesprintbook.com/
The original process, designed for Google Venture (GV) startups, is contained in 5 days. For people who are working alone, and can’t dedicate a full week to the project due to other commitments, I’ve taken inspiration from this framework and spread it out over 2 weeks, working remotely over Zoom and using Google Drive to record all the assets and discussions.
About my 2 Week Remote Website Design Sprint
I (virtually) meet a lot of people who struggle to find time to work on their websites and digital marketing.
It’s true, if you don’t have an in-house team it is hard to find:
- A designer who ‘gets you’
- A copywriter who can write in your brand voice
- A developer who answers your emails promptly
And it’s a huge pain in the neck to co-ordinate the whole thing, stick to a budget all while still serving current clients. With all the other demands on your time, it’s no wonder that “Website” stays on the to-do list for months, even years!
Deadlines for the win
Me old Dad used to say:
“If you don’t have a deadline, nothing gets finished”
The Sprint is all about the deadline. Little deadlines on decisions big and small. Make the decision and build on it. Move on to the next thing without getting caught up in perfectionism. You can’t possibly know the right decision until you test it with the real humans it was created for. And guess what? TEST is a super-important part of the Sprint process. I find that this really helps us to create something that is truly customer-focussed.
Two weeks is a very short time. What we create in that time is a starting point to be tested and built upon which is why you’ll have an additional 30 days of support after the end of the Sprint.
The Web Strategy Template
This worksheet will help you to create a path to getting fully booked with ideal clients.