Unlock Your Content Creation Potential with ChatGPT. 

DressFabrics.ie

Improving the user-friendlyness of an eCommerce website with loyal customer base.

The Brief:

Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site.

Background:

Maeve created this fantastic online store, selling fabrics and all the materials needed for dress making. She had done a great amount of work on her own connecting all the eCommerce payment gateways, creating the framework of the site and adding a humungous amount of stock that her customers loved.

Her online following was growing, the stock selection was expanding and as a result the site was becoming hard to navigate. There were also some small, but damaging glitches were starting to appear. 

What we focussed on:

We started out by really understanding who was using the site and what they were actually looking for. Maeve has a loyal and engaged community of sewists (sewing+artists=sewists) so reaching out to them offered a great opportunity to create something that really worked for the people using it.

Our main focus was functionality, ease of use and navigation, but also building and nurturing the growing community of sewists.

The website before the redesign:

What we did:

  • Reached out to Maeve’s most loyal customers to ask for their input
  • researched and created a more intuitive and user-friendly navigation so that existing customers could find their favourite products easily and new customers could find their way around and find what they need (so that the site generated more sales)
  • used the existing logo and colour system but added new brand elements and design features that made DressFabrics.ie more distinctive as a brand and not just a website that sells fabric
  • redesigned the home page of the site for desktop and mobile
  • removed and repaired all the broken elements of the site so that the experience was smooth and glitch-free—which is especially important for eCommerce!
  • worked on Maeve’s mission statement to support the growth of the community and get Maeve’s voice heard!
  • planned and created a lead magnet to grow the mailing list

“Big thanks to you Claire for all your help… I’ve had the busiest working time of my life in the past 4 months. I thank my lucky stars that I had the privilege of working with you to set up all the systems I have in place otherwise I would be in a shambles now.”

Maeve – Founder of DressFabrics.ie

More Project Stories

Testimonial: Strategy, Brand, Website for a Life Coach.

Testimonial: Strategy, Brand, Website for a Life Coach.

"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...

New life and career coach brand and website

New life and career coach brand and website

New life and career coach brand and website Creating a brand based on a long-held visionAbout this projectThe brief To create a brand and website for a modern career and life coach in Ireland.  Background Lisa is a successful business owner who made the leap from...

Architect website stands out from competitors

Architect website stands out from competitors

Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in IrelandAbout this projectThe brief To re-brand and rebuild the website so that it stands out from its competitors.  Background Tara, the founder of the...

London-based Life and Career Coach Website

London-based Life and Career Coach Website

Your Best Life Brand and Website for UK-based Life & Career Coaching CompanyAbout this project The brief Create brand and website for a life and career coaching business based in London. The ideal client for the Your Best Life brand is specifically London-based...

2 Weeks to Launch: Building a Financial Advisor website

2 Weeks to Launch: Building a Financial Advisor website

Clara Wealth Quick launch using the Website Design Sprint. Implementing the brand of an independent financial advisor to a website with authority and clarity. The Brief: Trust is a huge factor when choosing an independent financial advisor so for this website we...

Feministy – A site like no other, for an original service

Feministy – A site like no other, for an original service

Feministry Website and copy for a service like no other! Feministry homepage by Claire GallagherThe Brief: Define how Karen's concept can be communicated. Create a website that begins to bring the concept of Feministry online. Background Karen Dempsey RGN, BA, MSc  is...

Life coach website design and lead gen’ strategy

Life coach website design and lead gen’ strategy

Body Confidence Coach Website recreated, new brand and photographs incorporated and lead generation tools designed and automated “If you want a cracker of a website that brings you leads then work with Claire. She created my dream website, gave me clarity on my...

From too many ideas to an effective site and strategy

From too many ideas to an effective site and strategy

Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...

Language coach website rebuild and rebrand

Language coach website rebuild and rebrand

ProEnglish Language coach website. Reaching a new audience with clear messaging, specific services and effective call to action.The Brief: Improve the functionality of the ProEnglish website and make it visible to a more targeted audience. Background: Vera, the site...

We recreated the site and traffic increased by 1364%!!

We recreated the site and traffic increased by 1364%!!

Living with the Moon Website rebrand and interactive calendarThe Brief: Update the Living with the Moon website and calendar system to be more appealing to its target audience and repair broken links and subscriber features. Background: Jutta, the site owner, had been...

Fix your lead flow!

Get your calendar poppin' with perfect fit leads without forking out for ads or using sleazy tactics!