When a website resonates with a target audience they are much more likely to stick around, engage with your content, read your offers, and take action on your call to action. That might be a contact to get in touch to book an appointment, to join the mailing list.
There are three simple rules for you to follow in order to create the website that really resonates with your audience:
- Put your audience in the heart of your decisions
- Talk to your clients, deliver them a good experience
- Send a branded, tailored massage to your client
Put your audience in the heart of your decisions
So the very first step in creating a website that resonates with a target audience is to put them in the heart of every decision that you make for your website. So very often when we don’t put potential clients in heart of this decisions we just end up putting pages together and that’s not very effective. When we don’t consider them in the design process we are just kind of looking around and maybe copying designs that already exists or making a website that we like ourselves.
When you put your site visitor at the heart of all of your decisions, you’ll end up with a site that is unique and tailored to them.
Talk to your clients, deliver them a good experience
So, the very start of this process is to talk to your clients, get their vocabulary and they’ll give you everything you need for really powerful copy and brand massaging. The second part of that is when you put everything together, make sure that they are having a good experience on your website. So what does that mean?
If you go to your website, make sure that you are giving your visitors one thing at the time, one piece of information at a time, one thing to do at the time. Try not to overwhelm them.
Send a branded, tailored massage to your client
Visit your website as if you’ve never been there before, move through it and just notice what comes up as you move through your website. Especially if you have call to action like a mailing list, make sure that is a branded personalized experience for them.
So quite often if you are using MailChimp you can very easily stick to the generic pages in that process, but be sure to test it, and make sure it looks good, it’s branded, it’s personalized and it’s tailored for your client.
Remember, if you want to make a website that resonates and inspires action put your client in heart of all your decisions.
If you need help with setting up any of your website systems, get in touch with me firstname.lastname@example.org
Dealing with Hosting Dramas I want to talk with you about hosting - a big pain in the bum most of the time. This came up for me, because, recently I had to change the host. When you change hosts there’s a terrifying moment – for up to 72 hours your site can be...
Is your website your shop window or sales rep? Is your website having an identity crisis? Do you see your website as your shop window or your top salesperson? I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to...
Is it possible to make a website in under an hour? Yes it is and here’s how you do it. I’ve seen a lot of promotions recently for “Make your website in less than a day, less than a week, less than an hour". And I agree that it is possible (in theory) to make a website...
Join me live on Friday 19th of April to get a taster of the Leads Online Accelerator - my online programme designed to help you get more leads and clients with your website.
Get in Front of your Tribe Online
And fill your business with leads and clients!
This is the most popular masterclass from the accelerator programme. I'm offering it live for free this Friday!
Click the big red button!!