I’ve whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn’t seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan.
When I worked in design and communication agencies, I had a CV. I listed my technical capabilities, my software knowledge, and big projects I had worked on. But promoting services independently is a different ball-game. A person looking to HIRE you into their company will want to know your technical abilities. BUT a client looking to hire you for your services want to know that you can help them solve a problem.
Now I have a single service that is easy for my ideal clients to understand and easy for me to deliver and bring as much value as possible. Straight to the point. Straight to the value. Low on jargon.
It’s so important for people to see the value and understand the point of your service, otherwise they simply won’t take the next step towards becoming your client. If it doesn’t click, they wont click!!
I’ve found an intuitive way to reveal the value of services so that they get easier to promote, easier to sell and even easier to deliver. When you do this, your content gets you leads, you don’t have to *convince* people to become your client. Sales happen more naturally and you can use all that fabulous expertise to show up consistently without getting swept up in tacky bro-tactics, or unethical fear-mongering!
Keeping it simple is the eternal challenge, but it’s the key to making your services easy to sell. Would you like your services to be easier to sell? I can help.