Is your website generating leads or repelling them?
The 3 pillars of an effective website.
It’s very easy to get overwhelmed by the project, and get stuck! But it really comes down to three simple things. When I work with my clients, we break it all down so that it becomes logical and manageable and not at all overwhelming. Following these 3 simple rules means that the website is functional and effective so that the leads start flowing in!
The three pillars of a lead generating website are: attract, engage and convert.
Attract
How is your website attracting people? What are you doing to bring people over to your website? Where are you putting yourself to get in front of your clients?
Engage
When they get to your website, what are they doing when they get there? What do you giving them to read? What are you giving them to do?
Convert
How are your getting their details so that they are on your potential client list? What are you doing with those details once you get them?
Fill your calendar with perfect fit leads without using sleazy tactics!
Similar posts
Self-promotion doesn’t have to feel sleazy!
Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...
How to structure your ideas so they lead to leads
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...
Are you building trust with your online audience?
Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...