Is your website your shop window or sales rep?

Is your website having an identity crisis?

Do you see your website as your shop window or your top salesperson?

I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to build sites to how people use the internet in general, how they browse websites. A lot of people say to me that they want their websites to be like their shop front, their shop window, so that it looks good.

It makes sense to want it to look really good online, to have everything branded, so it feels like your website represents you. But, what If your website was like a really hard-working salesperson. That means not only looking good, but having your site actively focused on enrolling clients for you, and bringing money into your business.

Take a look at your site today. Is it working hard for you 24/7 bringing your leads and clients? Or is it sittin’ pretty?

 

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