Language coach website.
Reaching a new audience with clear messaging, specific services and effective call to action.
Improve the functionality of the ProEnglish website and make it visible to a more targeted audience.
Vera, the site owner, has been teaching English for many years, often creating tailored plans for each client who came her way. The website targeted many different target audiences with many different packages. Vera wished to simplify her offering and reach a specific audience who wanted to reach a high level of competence and confidence in English for corporate level roles.
The Old Site
The ProEnglish site was already up and running with visual branding. What we needed to work on was simplifying it so that it had a clear path to action.
A number of different tools had been added and there were numerous marketing strategies running. This meant that the site was leading visitors in too many different directions. There was so much valuable content and information that it was confusing the site visitor. Also, the number of tools in place was causing problems with the site loading properly.
The website before the redesign:
More Project Stories
Clara Wealth Quick launch using the Website Design Sprint. Implementing the brand of an independent financial advisor to a website with authority and clarity. The Brief: Trust is a huge factor when choosing an independent financial advisor so for this website we...
Feministry Website and copy for a service like no other! Feministry homepage by Claire GallagherThe Brief: Define how Karen's concept can be communicated. Create a website that begins to bring the concept of Feministry online. Background Karen Dempsey RGN, BA, MSc is...
Body Confidence Coach Website recreated, new brand and photographs incorporated and lead generation tools designed and automated “If you want a cracker of a website that brings you leads then work with Claire. She created my dream website, gave me clarity on my...
DressFabrics.ie Improving the user-friendlyness of an eCommerce website with loyal customer base.The Brief: Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site....
Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...
Living with the Moon Website rebrand and interactive calendarThe Brief: Update the Living with the Moon website and calendar system to be more appealing to its target audience and repair broken links and subscriber features. Background: Jutta, the site owner, had been...
Case Study: Artist website with eCommerce How I helped Eibhilin to take control of her site and sell her work onlineEibhilin Crosson creates beautiful contemporary artworks inspired by nature. But her site wasn't showing off her work properly. When we first met,...
Your homepage should make your site visitor feel like they've found what they're looking for so that they connect with you, become leads and paying clients.
The bad news is that you have a matter of seconds to make that first impression!
Use this exact formula (template + video guide) to transform your homepage and consistently get new leads and clients!