Body Confidence Coach
Website recreated, new brand and photographs incorporated and lead generation tools designed and automated
Create a site that is more representative of Cliona’s brand. Elegant, confident and a empowering. Set up tools to build the mailing list and apply the new brand.
Cliona had been working away on her site and had done a create job setting up on WordPress.com. BUT while the site was functional, it didn’t really represent her brand, her personality, or her offer.
So we got to work!
We had to do a bit of an overhaul – logo, photos, copy, layouts and even the presentation of the business itself.
Cliona collaborated with a FABULOUS brand designer Sasha Babowski for the new logo and brand suite. You can check out Sasha’s gorgeous work here:
Cliona also got her photos done by Rachel Calvo. Rachel did a wonderful job capturing Cliona’s warmth and sassy style. You can see Rachel’s stunning work here:
What we did:
This is the step by step process we followed to create Cliona’s new website in under 90 days:
- Market research: Interviewed 5 “ideal clients” to get deeper insight into their interests, vocabulary and online behaviors.
- Messaging: Based on the market research, we redifined Ciona’s message to be more destinctive and memorable. I mean how awesome is “Shush your innner critic, soar your self-esteem”.
- Website copy: We used this core message to re-create the text of the site, the offerings and the freebie that would ultimately help Cliona to build up her mailing list.
- Visual design: Together we researched layout styles and set to work creating a website style that worked beautifully with Cliona’s new images and brand.
- Project files: We gathered all elements of the site into a central location – images, logo and brand elements, copy, freebie download PDFs. This helped us to speed up the design process.
- Technical set up: Some technical stuff had to happen too. Cliona was hosted with WordPress.com, which is fine to get started with, but didn’t offer the design flexibility that we wanted. So we switched over to a self-hosted website on Siteground. This required some technical fiddling.
- Email marketing: We also set up Cliona’s freebie on MailerLite with an automated follow up sequence so that sitevisitors had an opportunity to experience Cliona’s service and Cliona got to gather subscribers.
- Appointment scheduling: As Cliona’s service is based on appointments, we set up Acuity Scheduling so that potential leads could easily book in to talk to Cliona for a discovery session.
More Project Stories
I don't know about you, but I'm sick to the back teeth of self-proclaimed "gurus" who believe they hold the keys to the universe's wisdom. The online world is bursting at the seams with people who say they've cracked the code and you... YOU are doing it all wrong!...
"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...
New life and career coach brand and website Creating a brand based on a long-held visionAbout this projectThe brief To create a brand and website for a modern career and life coach in Ireland. Background Lisa is a successful business owner who made the leap from...
Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in IrelandAbout this projectThe brief To re-brand and rebuild the website so that it stands out from its competitors. Background Tara, the founder of the...
Your Best Life Brand and Website for UK-based Life & Career Coaching CompanyAbout this project The brief Create brand and website for a life and career coaching business based in London. The ideal client for the Your Best Life brand is specifically London-based...
Clara Wealth Quick launch using the Website Design Sprint. Implementing the brand of an independent financial advisor to a website with authority and clarity. The Brief: Trust is a huge factor when choosing an independent financial advisor so for this website we...
Feministry Website and copy for a service like no other! Feministry homepage by Claire GallagherThe Brief: Define how Karen's concept can be communicated. Create a website that begins to bring the concept of Feministry online. Background Karen Dempsey RGN, BA, MSc is...
DressFabrics.ie Improving the user-friendlyness of an eCommerce website with loyal customer base.The Brief: Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site....
Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...
ProEnglish Language coach website. Reaching a new audience with clear messaging, specific services and effective call to action.The Brief: Improve the functionality of the ProEnglish website and make it visible to a more targeted audience. Background: Vera, the site...