Is your mailing list a complete waste of time? I want to ask you this
The purpose of a good mailing list is to build trust with their audience. I actually believe that mailing lists could be an
Give them something valuable
Very often when I work with clients, they might have
I want you to think about your mailing list and when was the last time that you actually reached out to your audience with something.
A lot of people say me that “oh I don’t want to bother people”, “I don’t want to email them” or “I haven’t
I’d like to ask you not to do that, because they might not even have noticed it and the real purpose of communicating with your audience is to give them something valuable, something that they can get their teeth into, to give them a quick win, to give them something they can do that day!
Don’t just sell – communicate
So if you have a mailing list and you are not really regularly communicating with your audience, you’re not giving them valuable stuff or when you do communicate with them just to sell them stuff, then your mailing list is a total waste.
What to do instead is to set up a schedule, where you contact your email list regularly with valuable content, give them something that they can do or think about that day and give them something to do which will lead them to engage with your website or try to get in touch with you directly.
Remember, your email list is a complete waste of time if you are not using it to its full potential!
Do you have questions? If you’d like to hear more about how I work email me
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