MVP – Minimum Viable Product for small business websites
Today I want to talk with you about MVP – Minimum Viable Product. It’s a kind of marketing–business term and I don’t usually like using marketing-business terms, because they put distance from the real meaning of things, but this is a good term to know.
MVP is just basically about getting the simplest version of your idea out there and based on the reaction of the audience, you make improvements so that you’re fine-tuning your website all the time. (I’m specifically talking about a website here, but the same theory applies to launching products, services and entire businesses!!)
Here’s a quick exercise you can do to help you get started. Write down:
- What do you want your site to look like?
- How will convince people to connect with you / buy / subscribe?
- What do you need to create to get this working, in the most simple way possible?
Another thing that I want to say about MVP is that it is a great way to just focus on progress over perfection. Sometimes when you put something together, you may be bothered by little details. You might even get fixated on them.
It’s natural to want a your website to look perfect! It’s representing you online, you feel like it needs to be ‘finished’ 100%. BUT, the kicker is… when you get it in front of your audience, you’ll know the real things that you need to improve, based on their real behaviours. If you get everything ‘perfect’ before showing it to your potential audience, you’ll probably create a lot of extra work for yourself.
That’s not to say your site will be unprofessional looking! Not at all! MVP is about launching a simple version and based on people’s interactions you’ll ‘iterate’, you’ll make improvements on an on-going basis.
The most realistic feedback you can get is from people’s willingness to buy or pay or subscribe… So the best way of making a website that people enjoy, understand, use and revisit is by releasing your MVP, getting feedback, collecting data and making improvements as you grow.
“Find out what really works and do more of it”. But in order to find out what works you need to get out there in front of people.
Mailing lists are a complete waste of your time, unless...The purpose of a mailing list is to build trust. A mailing list can be an extremely valuable business tool and a huge asset to growing your business and getting more clients. But are you spending all of your...
How to create a website that really resonates and inspires action When your website resonates with your target audience they are much more likely to stick around, engage with your content, read your offers, and take action. Here are my three simple rules to create a...
Which platform to use, WordPress or SquarespaceToday, I want to talk to you more about the choice between WordPress and Squarespace. This is a question I often get asked when I’m helping people to start their website or to redevelop their existing website. The choice...
Oh Lookie! A Freebie...
The Leads Online Handbook
This step by step guide will show you exactly how to consistently fill your business with leads and clients without the digital overwhelm!