Saying “no thanks” to the hype around a seven figure income
How you can make it work online without buying into the hype.
As an online business owner, I get bombarded by emails, ads and posts like…
… the six and seven-figure income with “One Magical Webinar Formula”
… some influencer’s “secret algorithm hack” for explosive growth
…the Instagram accounts sharing “six figures in one day” success stories from their laptops on the beach… I mean, good for you… but… is your keyboard not filling up with SAND? Don’t you want to be doing something else, like actually relaxing when you’re on the beach?
OK, so I’m not dissing ambition or hard work. I just think that a lot of the empty promises crowding our newsfeeds are dangerous and can cause stress and self-doubt for people working hard to make a living with their own business.
Even if you’re someone who has their feet on the ground there’s so much of this content around that we can’t help but feel like… shouldn’t I be doing that?
There are some amazing people online offering fantastic free content that you can apply fully to get incredible results. There are paid courses and coaches who will genuinely support you to grow and achieve amazing things.
Please don’t get me wrong. Not everyone is out to sell you the Emperors New Clothes.
For every ONE truly helpful resource, there are 100 spammy, low value offers out there designed to give you a sense of panic.
You’re not an IDIOT if you don’t sign up for this thing BEFORE IT’S TOO LATE!!!
Buying into the hype can take you further away from your own style and the original vision that you had to serve your clients in a really valuable way.
I know you’re a smart person. I know you get the sense that a lot of this stuff might be bullshit. But with the sheer volume of that stuff that gets shoved down your throat, and the manipulative marketing tricks they pull – it’s not surprising that we get anxious and overwhelmed and worry that we’re doing it all wrong!
So I just wanted to make a few suggestions that might help you to stick to what you need to be doing to make your living on your own terms, without buying into the hype.
Stop comparing yourself to people on social media
You knew that one was coming. Instagram is not real life. It’s not the whole truth. So don’t worry about what the others are doing. Focus on your own path and keep showing up for your clients.
Filter the freebies
When you’re signing up for freebies and webinars, know that they’re often designed to sell to you. Put a sensible filter on. Consider whether this new idea is right for you. Will it take you away from the strategy that is currently working? Is it right for your audience?
Focus on your own goals
Maybe you don’t need a seven-figure income. You don’t have to want that. You don’t have to have 100,000 followers. You’re your own boss. You get to decide what is enough for you.
I’m saying “no thanks” to hype. But “yes please” to serving my clients. “Yes please” to results-driven work. “Yes please” to challenging myself to grow and explore.
I’ll still be consuming content online from genuine experts and paying for services from people offering great advice, but towards a goal that I set myself.
That’s the beauty of being in business for yourself.
You are the boss!
Want to know more?
Grab a free consultation with me and we can map out your system and identify where you need to focus your attention in order to get more leads and clients online.
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Your website's call to action - the key to more enquiries and signups
Doing less better!
A CTA or Call to Action is the action you ask people to take on your website. When your CTA is working well, you'll increase the number of leads and enquiries you get from your site.
What should your call to action be?
You have a lot of options to choose from. You can ask people to:
- join your mailing list,
- attend an online event,
- start a free trial,
- book a discovery call with you,
- connect with you on social media,
- email you.
There's no right or wrong option on this list. If you have a number of ways that people can connect with you your job is to figure out which is the most likely action your ideal client will take and make that the most prominent option.
Sometimes people prefer to ask you a question directly by email before booking an appointment. Maybe they prefer to check out your freebie to get a sense of your style.
It's tempting to show all of the options at once so that at your site visitor has options, but you want to make it easy and obvious. If you shove a load of buttons and instructions in front of people, they're not likely to take action on any of them.
How to make your CTA easy and obvious
As always, the decision comes down to who your ideal client is and basing your decisions on what suits them best. You can't know for sure what will work best, so
Does your website have a clear call to action that is easy to find and simple to use?
Your call to action can make or break the success of your website. By simply having a call to action that offers something your site visitor wants you'll generate more leads and ultimately enroll more clients.
Do you have a CTA? Do you have several?
Is it visible, attractive and actually WORKING?
What are you offering that helps a site visitor to become a lead?
KEY TAKE AWAY:
Offer something of value.
Value is soooo subjective, make sure you're offering something that connects with their pain point and is relevant to the service you offer.
Make sure you deliver it in a format that makes sense to the person consuming it. Pfffff. PDFs when most people visit your site on a mobile!
Easy and obvious
Make sure the buttons work
How many should you add to your site? Don't confuse people
Book a call
Ask a question - be aware you'll get more spam with a contact form but you just have to accept that
Email me - invite them
Make sure your contact form works or the email address that you put out there is actually reaching you
Something of value for free
Signup - a quick win
What kind of content do they consume online?
Go back to the core message that you want to be known for.
(Don't make my mistake by offering something that nobody wanted)
I created something that I believed to be really valuable but I got it all wrong --- read more about it here.
Easy and obvious
Your freebies should align with what you say
Nurture your subscribers
Offer them something they want in a format they like to consume.