Let’s have a quick talk about SEO, shall we?
It’s essentially the first question that I get asked in all of my new client meetings and I always say the same thing:
SEO is indirect. SEO is the activity where you put words, phrases and sentences onto your websites, so when somebody is writing queries, searching on Google or some other search engine, will actually find you. It’s indirect because you are putting something out there and hoping to be found.
If you really want to have a strategy that gets you in front of people, you are going to use a direct strategy. The one thing I wanted you to know about SEO is that its indirect and that means you’re not going to the people, you’re waiting for them to come to you, so that’s something I really want people to understand, because it puts in context a lot of the things you need to do to get in front of people. Basically, your website is designed to help you grow your business, to help you be found and be visible online.
If you are waiting for people to find you or you’re putting something out there hoping for people to find you, you’re going to be waiting a long time. The effort you put in SEO today might pay off in six months. I emphasize MIGHT pay off. If you really want to get the strategy together to get in front of people effectively & quickly, go a direct route.
At the end, there are few key points you need to understand regarding SEO:
- Consider SEO as an investment – it takes time to start paying off
- Don’t wait for the clients to approach you, take the first step
- Go direct
If you want to know more about that, feel free to get in touch with me
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