Before you invest your time and money in SEO!
internet business consultant france

SEO: The one thing you need to understand before investing your time and money!

Let’s have a quick talk about SEO, shall we?

It’s essentially the first question that I get asked in all of my new client meetings and I always say the same thing:

SEO is indirect.

SEO is the activity where you put words, phrases and sentences onto your website, so when somebody searching on Google will actually find you. It’s indirect because you are putting something out there and hoping to be found.

If you really want to have a strategy that gets you in front of people, you are going to use a direct strategy.

The one thing I wanted you to know about SEO is that its indirect and that means you’re not going to the people, you’re waiting for them to come to you, help you be found and be visible online.

If you are waiting for people to find you or you’re putting something out there hoping for people to find you, you’re going to be waiting a long time. The effort you put in SEO today might pay off in six months. I emphasize MIGHT pay off. If you really want to get the strategy together to get in front of people effectively and quickly, choose a direct route.

At the end, there are few key points you need to understand regarding SEO:

  • Consider SEO as an investment – it will eventually pay off but it takes time
  • Don’t wait for the clients to approach you, take the first step
  • Go direct if you need clients fast.

Want to know more?

I've created a free, video series about SEO to help you understand the core concepts and most important tools to start working on your website's SEO. 

Similar posts

Do you need confidence to show up online?

Do you need confidence to show up online?

What if we treated our confidence the same as we treated our house keys? When you work alone it's all too easy to have moments when you misplace your confidence. When you have low lead flow.When promising leads don't convert to become clients.When you miss targets and...

What buttery asparagus has to do with consistent income

What buttery asparagus has to do with consistent income

It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client's website. In the next room, my little boy was making the adorable noises of an infant asleep.  I had a...

Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

The myth of “Nightmare Clients”

The myth of “Nightmare Clients”

In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...

read more
Could this be a remedy for impostor syndrome?

Could this be a remedy for impostor syndrome?

Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...

read more
A note about connection and the “cool S”

A note about connection and the “cool S”

I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...

read more

The 10K Month Strategy

What does it take to hit consistent 10K for your creative / 1:1 services?

Subscribe to download the checklist.