What buttery asparagus has to do with consistent income

It was spring, past midnight, in the 20th arrondissement in Paris.

I was crouched over my laptop in our little kitchen, clicking away on a client’s website. In the next room, my little boy was making the adorable noises of an infant asleep. 

I had a question for my client and at the point of hitting “send” on the email, I realised the time. 

“They’ll think I’m nuts if I send this now! It’s 2 AM!”

“Wait a minute, I am nuts! What am I doing?”

WHAT. AM. I. DOING?

This was the moment it all came into focus. 

I had created a business…

  • to be flexible and free as a parent
  • to be there for my child when he needed me
  • to travel whenever and wherever I wanted
  • to do creative work for inspiring people
  • to be an ex-pat in Paris, exploring exhibitions and events, being tuned in to the cultural scene

But this moment at the kitchen table was so far from that. 

I was delighted to be busy with work, matching my former agency salary. 

I was happy to be working from home and not in an office I had to spend an hour in transport to get to.

But I was always in work mode. 

  • When I was with my boy James, I was still logging in to email, dipping into work, even though he was pulling at my sleeve to come play.
  • I was so caught up in projects that the laptop came on holiday with us.
  • I was working for people who didn’t respect my time and constantly asked for ‘one more thing’ that was beyond our original project scope.
  • I never socialised, never took time for my lovely husband, never went to exhibitions, and always felt exhausted.

Why bother living in Paris, if your life consists of 2 or 3 streets around your house?

I knew I needed to make a change, but I had no idea what to do about it.

===

Fast forward to today, looking back, I recognise the important steps that I took and the thousands of decisions and micro-decisions I had to make:

  • I focussed on MY version of success
  • I stopped chasing shiny ideas, instead, focussed on my strengths and my most valuable contribution
  • I started saying no to projects that were a bad fit for me and YES to so many other things!
  • We left Paris and headed to the south of France for a better lifestyle
  • My vision of success is something that I am committed to. And it is NON-NEGOCIABLE!

Success to me focuses on family, good food, and the headspace to appreciate all that I have. One of the best parts of living in France is the fresh produce. In Spring, when the asparagus starts appearing in the market, I think back to the time of being stressed out in Paris and I feel grateful for how much has changed.

The work that I do as a strategy coach helps others to do the same. To create a business that is kind to you, pays you what you need and fulfills your creative potential.

If this sounds like something you would like to do. 

Let’s talk. Book a call with me here. FREE CONSULT

Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

read more
Can you get your content written by bots?

Can you get your content written by bots?

Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...

read more
Market and sell your services online

Market and sell your services online

Get them nodding, not nodding off! Are you selling your services online? Or... Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk...

read more

Digital Strategy Template

for Coaches & Creatives