What do websites and pancakes have in common?

First pancakes

If you ever made pancakes you probably noticed that the first one is not the best pancake. With pancakes we kind of accept that the first one is a trial run, but we need to get this first one out of the way before we can make a bunch of good ones.

In order to get where you want to go, you have to get it started.

  • The first draft of a website
  • The first iteration of your product
  • The first version of your event

The first release is unlikely to be a final version. In fact, it really shouldn’t be!

Get past your first draft

You can’t know everything before you start, you can’t be perfect in a first draft, but in order to get where you want to go, you have to started. So get your first pancake out of the way in order to make better pancakes in future.

Get your first website up and running and build upon it. Make informed decisions and informed choices to get your website running effectively for your business.


Pancake / website recipe:

Copy & graphics

Get your message across and start figuring out your style. IT WILL EVOLVE WITH TIME! The great thing about a website is that you can change the text and images whenever you want.


Keep it simple, you don’t have to have a fully formed visual brand to launch. You can invest in branding when you start earning, but guess what, if you don’t launch, you’re not visible and you’re not going to start earning anytime soon!

Call to action

Make sure you have a way to connect and follow up.  website that does not have any call to action will not bring you leads and clients. Make sure the tools that you set up are working. Keep it simple. Try to avoid elaborate tools that you don’t understand.


If you want to improve on what you have, you’ll need to look at data. Make sure you have Google Analytics set up so that you can understand how people are interacting with your site. Even if you don’t know how to read the data, you can learn later.

Legal stuff

Make sure you tell site visitors if you’ll be tracking their actions. It’s the law!! 

“If you are not embarrassed by your first release, you waited too long to launch”

Reid Hoffman

founder of LinkedIn

Keep it simple. Get out there. Improve based on facts. And remember: Perfection doesn’t exist! Get a simple (or crappy) version out there and know that it will get better over time.


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The High-Converting
Homepage Formula

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