What is the starting point of a website project?
Start planning your website.

When you prepare for your website project what is your starting point?

I’ll give you a hint, it’s not your logo. And you might be surprised to hear me say that it’s not your choice of web-building platform either. The starting point of your website project, whether it’s a new build or a revamp is – defining your business goals.

If you don’t have business goals defined, I would recommend taking the time to figure them out.

  • Where do you want to be with your business this time next year?
  • Where will your business be in 5 years time?
  • How is your website helping you get there?

People are buying products and services online like never before.Your site has an important role in helping you reach new clients. It’s important to look at your site as a way of reaching those business goals.

What should your website do?

Your website should feel right to you. It should represent you and your brand online. It should resonate with your ideal client and inspire them to take action with you. At the end of the day, your website should do some of the heavy-lifting towards hitting your business goals.

So start with your goals and figure out the role of your website in that goal and you have a solid foundation for an effective website.

Check out my website strategy post here. You can download a free template to write your website strategy. 

The myth of “Nightmare Clients”

The myth of “Nightmare Clients”

In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...

read more
Could this be a remedy for impostor syndrome?

Could this be a remedy for impostor syndrome?

Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...

read more
A note about connection and the “cool S”

A note about connection and the “cool S”

I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...

read more

The 10K Month Strategy

What does it take to hit consistent 10K for your creative / 1:1 services?

Subscribe to download the checklist.