Body Confidence Coach
Website recreated, new brand and photographs incorporated and lead generation tools designed and automated
“If you want a cracker of a website that brings you leads then work with Claire. She created my dream website, gave me clarity on my business, and mentored me throughout the process. I’m no longer wasting time by fiddling around with website text or feeling overwhelmed by trying to find clients.”
Cliona – www.clionabyrne.com
The Brief:
Create a site that is more representative of Cliona’s brand. Elegant, confident and a empowering. Set up tools to build the mailing list and apply the new brand.
Background
Cliona had been working away on her site and had done a create job setting up on WordPress.com. BUT while the site was functional, it didn’t really represent her brand, her personality, or her offer.
So we got to work!
We had to do a bit of an overhaul – logo, photos, copy, layouts and even the presentation of the business itself.
Collaborative content
Logo
Cliona collaborated with a FABULOUS brand designer Sasha Babowski for the new logo and brand suite. You can check out Sasha’s gorgeous work here:
https://sashababowski.myportfolio.com/
Photos
Cliona also got her photos done by Rachel Calvo. Rachel did a wonderful job capturing Cliona’s warmth and sassy style. You can see Rachel’s stunning work here:
https://rachelcalvophotographer.com/
The new website layout we made:
What we did:
This is the step by step process we followed to create Cliona’s new website in under 90 days:
- Market research: Interviewed 5 “ideal clients” to get deeper insight into their interests, vocabulary and online behaviors.
- Messaging: Based on the market research, we redifined Ciona’s message to be more destinctive and memorable. I mean how awesome is “Shush your innner critic, soar your self-esteem”.
- Website copy: We used this core message to re-create the text of the site, the offerings and the freebie that would ultimately help Cliona to build up her mailing list.
- Visual design: Together we researched layout styles and set to work creating a website style that worked beautifully with Cliona’s new images and brand.
- Project files: We gathered all elements of the site into a central location – images, logo and brand elements, copy, freebie download PDFs. This helped us to speed up the design process.
- Technical set up: Some technical stuff had to happen too. Cliona was hosted with WordPress.com, which is fine to get started with, but didn’t offer the design flexibility that we wanted. So we switched over to a self-hosted website on Siteground. This required some technical fiddling.
- Email marketing: We also set up Cliona’s freebie on MailerLite with an automated follow up sequence so that sitevisitors had an opportunity to experience Cliona’s service and Cliona got to gather subscribers.
- Appointment scheduling: As Cliona’s service is based on appointments, we set up Acuity Scheduling so that potential leads could easily book in to talk to Cliona for a discovery session.
I loved working on this project with Cliona. She has a great message to share with the world and I’m happy to have played a small part in helping her get out there!
If you’re interested in (re)creating your website with a focus on getting leads and clients, I can help. Let’s jump on a call so that I can help you get clarity on your project:
More Project Stories
Content trends and time-saving tools: Showing up in 2023
Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...
Self-promotion doesn’t have to feel sleazy!
Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...
How to structure your ideas so they lead to leads
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...
The Content Gap is losing you leads!
Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...
You need a Border Collie in your business
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...
Do people still care about websites?
#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...
Are your social media posts a waste of time?
It's easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more visibility and...
What you sell, changes how you sell (and vice-versa)
Have you heard the story of Joshua Bell, the world-renowned violinist who performed in disguise in a Washington D.C. subway station in 2007? Despite his immense talent and $3 million Stradivarius violin, Bell went unnoticed by the majority of commuters rushing by. He...
How do you talk to people about what you do?
If you've started to show up online as a way to promote your services you'll probably know that you need a smart way to talk about what you do, who you serve and even what you stand for. And OH BOY, is this hard to create. So many people I meet find it hard to...
Escaping the Solopreneur Trap
Being your own boss is great. Working from the beach, tantalizingly high income peaks, Ferraris in the driveway, and all that sweet, sweet freedom (drool). I love it. Don’t you love it? It’s totes awesome. Yeah you know already that that’s not the whole truth. Yet so...
The High-Converting
Homepage Formula
Good news! Your homepage can make your site visitor feel like they’ve found what they’re looking for. When they feel this, they connect with you, become leads and even paying clients.
The bad news is that you have a matter of seconds to make that first impression!
Use this exact formula (template + video guide) to transform your homepage and consistently get new leads and clients!
