New life and career coach brand and website
Creating a brand based on a long-held vision
About this project
The brief
To create a brand and website for a modern career and life coach in Ireland.
Background
Lisa is a successful business owner who made the leap from beauty services to coaching. She is on a mission to help people and her passion shines through in every discussion about her work.
Lisa had sketched a logo idea years before, that she shared with me after some brainstorming about her logo. She wanted her brand to feel high-end but at the same time accessible to potential clients. She wanted her site to be a place where people would come and feel inspired to take action.
What we focussed on:
We began working on Lisa’s messaging and positioning in the coaching market. Lisa worked on a number of valuable resources as freebies to build her mailing list and we set up the site as a machine to build trust and build a mailing list. Lisa has a particular talent for writing and a good eye for quality design. Lisa says in her feedback about the project, that I had my work cut out for me! BUT it was a really great process. Lisa has a clear vision for how she wants to show up for her clients. I just listened to her thoughts and together we created a brand and site that feels at the same time friendly and high-end.
Check out the site
Lisa’s original sketch
The co-created logo design
What we did:
- Copy: With worked the core concept of Lisa’s offering with a strong focus on Lisa’s ideal client. From this core concept we drafted the website copy together.
- Branding: We created mood boards and gathered design references, and brainstormed about how the brand might feel to the site visitor. Then, together we created the logo design.
- Website layout: We worked on the website wireframe, to have to most intuitive navigation and engaging experience for the site visitor.
- Site wide calls to action: The website strategy that we worked on together had a strong emphasis on email marketing. Lisa created truly valuable freebies and opt-in incentives and together we set up the email marketing system.
- Responsiveness: The site was set up and tested for mobile compatibility and templates were set up for the blogs so that Lisa can easily add new blog posts.
“I was at the early stages of creating my offering when we started working together. Claire had her work cut out for her.
What I did know is that I wanted my website to be a functioning part of business and help me generate clients.
She not only created a beautiful site that did just that, she managed to reflect my personality and strategically laid out the flow of my messaging that helped my ideal client move easily and clearly through my site.
Claire is patient, passionate and truly gifted at what she does. She helped me create a website I am so proud of.”
Lisa
More Project Stories
The myth of “Nightmare Clients”
In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...
Could this be a remedy for impostor syndrome?
Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...
A note about connection and the “cool S”
I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...
The pain of going after what you want
I write to you today surrounded by boxes and bin bags. My house is upside-down with categorised belongings. We're about to move. Travelling as a family is something we've always talked about. And now it's happening after 14 years in France we're moving to...
All this work and nowhere close to your goals…
“Often it isn't the mountains ahead that wear you out, it's the little pebble in your shoe.” Muhammad Ali Those beautiful mountains in the distance? That's your vision of success. Consistent money coming in. Doing work that excites you for...
Getting bogged down by decisions? Try this…
"When I work, I work very fast, but preparing to work can take any length of time". Cy Twombly, Abstract expressionist artist. I shared this quote with someone recently and they laughed, assuming that I was talking about lazily avoiding work. I suppose...
Consistency is more about showing up than scheduling
What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people's minds. 3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...
Testimonial: Strategy, Brand, Website for a Life Coach.
"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...
Your social media strategy in one sentence
How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...
Definition of strategy: Resources to results
What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...
The Website Strategy Template
This website strategy template will help you to create a path to getting more leads and clients online.
[mailerlite_form form_id=7]