Architect website stands out from competitors
Re-brand and website re-build for a client-centric architect in Ireland
About this project
The brief
To re-brand and rebuild the website so that it stands out from its competitors.
Background
Tara, the founder of the company was aware that their website was outdated. It didn’t display properly on mobile devices and it was difficult for her and her team to add new projects to the portfolio. There was an overall feeling that the site was a bit generic, while it did display their work, it didn’t stand out when compared to its competitors.
What we focussed on:
We began by considering the ideal client and the kind of work that Tara Cooke Architects wanted to focus on. We looked at the wider industry and direct competitors. It quickly became obvious, that architecture can often seem like a mans world! A lot of competitor websites were focussed on their innovative design and the display was often pretty macho’ and cold! Tara is acutely aware that individual clients often felt intimidated by this.
Tara and her team really value the customer relationships that they develop over the course of their projects. Their unique selling point is that they create spaces to suit the lifestyles of their clients.
With this in mind we created a site that communicated their client-centric approach. We wanted site visitors to see that Tara and her team prioritise how their clients want to live in the space and making their vision a reality.
Check out the site
What we did:
- Copy: With reworked the core messaging for the site using the concept of the home being a really vital part of any family… “More than bricks and mortar”
- Branding: We created mood boards and gathered design references, many of which were more based on lifestyle than architecture.
- Website layout: We worked on the website wireframe, to have to most intuitive navigation and engaging experience for the site visitor.
- Site wide calls to action: The site invites its visitors to get in touch to start a conversation about their project or book a service directly online.
- Responsiveness: The site was set up and tested for mobile compatibility and templates were set up for the portfolio so that the team can easily add new projects.
More Project Stories
The most important aspect of choosing your domain name
The most important aspect of choosing your domain name When you're stuck on what domain name to chose your entire website project gets put on hold. You can't launch your website without a domain name. If you have a domain name and you're not happy with it you can lose...
GDPR for small business. What you need to do before May 2018.
GDPR for small business General Data Protection Regulation changes What you need to know before May 2018 If you have a mailing list or website that collects even simple personal data you need to know about GDPR. But don't worry, it's not as scary as it sounds. I've...
Case study: Artist website with a print shop
Case Study: Artist website with eCommerce How I helped Eibhilin to take control of her site and sell her work onlineEibhilin Crosson creates beautiful contemporary artworks inspired by nature. But her site wasn't showing off her work properly. When we first met,...
Getting started with WordPress (video guide)
Getting started with WordPress A friendly video guide to help you set it up If you've decided to create your own site, you'll have a lot of questions. What platform to choose, how to use it, how to make the site rank well in Google and a million others. In this...
Keep your project moving with an activity trap escape plan
Keep your project moving with an activity trap escape plan Avoiding the hamster wheel effectDo you get stuck in the hamster wheel? I'm talking about activity traps... "The risk of becoming so busy with an activity as to forget what it is supposed to achieve." —...
Planning time off when you have your own business
Planning time off when you have your own business 5 tips for stress-free time off Summer holidays are rapidly approaching! Are you planning for your time off? The idea of going on holidays when you're working so hard building your business can actually feel more...
3 Mistakes you’re making with your Facebook ads
3 Mistakes you're making with your Facebook ads Guest post from Colm Baker of Whabang.ie In the social media world, it’s easy to become downbeat and disheartened because we are constantly bombarded with the highlights of people’s lives. Typically, it’s only the best...
This simple mistake could be costing you new customers
This simple mistake could be costing you new customers How to fix it today So you've got the website, you're doing all the social sharing. Maybe you're running ads. But the enquiries aren't coming. What's going on? I come across this one oversight ALL.THE.TIME! It's...
Getting started with video
Getting started with video Embracing progress over perfectionOnce upon a time, I spent two FULL working days on a 30-second promotional video for a Facebook ad. TWO DAYS!!!! And in the end, I was so frustrated that I didn't even use it! There's no doubt that video is...
Starting a business is like having a baby
Yes, I am that idiot! Claire Creative was (officially) born a few months before my first baby. I thought that having my own business would allow me more time and flexibility for our growing family. But if you work for yourself you'll know that in the first few years,...
The Website Strategy Template
This website strategy template will help you to create a path to getting more leads and clients online.
[mailerlite_form form_id=7]