Architect website stands out from competitors
Re-brand and website re-build for a client-centric architect in Ireland
About this project
The brief
To re-brand and rebuild the website so that it stands out from its competitors.
Background
Tara, the founder of the company was aware that their website was outdated. It didn’t display properly on mobile devices and it was difficult for her and her team to add new projects to the portfolio. There was an overall feeling that the site was a bit generic, while it did display their work, it didn’t stand out when compared to its competitors.
What we focussed on:
We began by considering the ideal client and the kind of work that Tara Cooke Architects wanted to focus on. We looked at the wider industry and direct competitors. It quickly became obvious, that architecture can often seem like a mans world! A lot of competitor websites were focussed on their innovative design and the display was often pretty macho’ and cold! Tara is acutely aware that individual clients often felt intimidated by this.
Tara and her team really value the customer relationships that they develop over the course of their projects. Their unique selling point is that they create spaces to suit the lifestyles of their clients.
With this in mind we created a site that communicated their client-centric approach. We wanted site visitors to see that Tara and her team prioritise how their clients want to live in the space and making their vision a reality.
Check out the site
What we did:
- Copy: With reworked the core messaging for the site using the concept of the home being a really vital part of any family… “More than bricks and mortar”
- Branding: We created mood boards and gathered design references, many of which were more based on lifestyle than architecture.
- Website layout: We worked on the website wireframe, to have to most intuitive navigation and engaging experience for the site visitor.
- Site wide calls to action: The site invites its visitors to get in touch to start a conversation about their project or book a service directly online.
- Responsiveness: The site was set up and tested for mobile compatibility and templates were set up for the portfolio so that the team can easily add new projects.
More Project Stories
The myth of “Nightmare Clients”
In the early days, I said 'yes' to the most unsuitable clients and it nearly killed my business before it even got started. I see so much content online… for want of a better term… bitching about "nightmare clients". And the spirit of these posts makes me frown. I...
Could this be a remedy for impostor syndrome?
Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...
A note about connection and the “cool S”
I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...
The pain of going after what you want
I write to you today surrounded by boxes and bin bags. My house is upside-down with categorised belongings. We're about to move. Travelling as a family is something we've always talked about. And now it's happening after 14 years in France we're moving to...
All this work and nowhere close to your goals…
“Often it isn't the mountains ahead that wear you out, it's the little pebble in your shoe.” Muhammad Ali Those beautiful mountains in the distance? That's your vision of success. Consistent money coming in. Doing work that excites you for...
Getting bogged down by decisions? Try this…
"When I work, I work very fast, but preparing to work can take any length of time". Cy Twombly, Abstract expressionist artist. I shared this quote with someone recently and they laughed, assuming that I was talking about lazily avoiding work. I suppose...
Consistency is more about showing up than scheduling
What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people's minds. 3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...
Testimonial: Strategy, Brand, Website for a Life Coach.
"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...
Your social media strategy in one sentence
How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...
Definition of strategy: Resources to results
What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...
The Website Strategy Template
This website strategy template will help you to create a path to getting more leads and clients online.
[mailerlite_form form_id=7]