Architect website stands out from competitors
Re-brand and website re-build for a client-centric architect in Ireland
About this project
The brief
To re-brand and rebuild the website so that it stands out from its competitors.
Background
Tara, the founder of the company was aware that their website was outdated. It didn’t display properly on mobile devices and it was difficult for her and her team to add new projects to the portfolio. There was an overall feeling that the site was a bit generic, while it did display their work, it didn’t stand out when compared to its competitors.
What we focussed on:
We began by considering the ideal client and the kind of work that Tara Cooke Architects wanted to focus on. We looked at the wider industry and direct competitors. It quickly became obvious, that architecture can often seem like a mans world! A lot of competitor websites were focussed on their innovative design and the display was often pretty macho’ and cold! Tara is acutely aware that individual clients often felt intimidated by this.
Tara and her team really value the customer relationships that they develop over the course of their projects. Their unique selling point is that they create spaces to suit the lifestyles of their clients.
With this in mind we created a site that communicated their client-centric approach. We wanted site visitors to see that Tara and her team prioritise how their clients want to live in the space and making their vision a reality.
Check out the site
What we did:
- Copy: With reworked the core messaging for the site using the concept of the home being a really vital part of any family… “More than bricks and mortar”
- Branding: We created mood boards and gathered design references, many of which were more based on lifestyle than architecture.
- Website layout: We worked on the website wireframe, to have to most intuitive navigation and engaging experience for the site visitor.
- Site wide calls to action: The site invites its visitors to get in touch to start a conversation about their project or book a service directly online.
- Responsiveness: The site was set up and tested for mobile compatibility and templates were set up for the portfolio so that the team can easily add new projects.
More Project Stories
Owning up to financial illiteracy & taking baby steps
How's your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I'm always gut-wrenchingly...
Attracting clients to your business when you work solo
Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...
End of year review for your small business
Why do an annual review? I don’t know about you, but I definitely don’t find Christmas to be a relaxing time. Although there’s always so much to do to wrap up the year, I find that taking time in December to look back at the past 12 months I’m able to start the...
Does rebranding mean losing your current audience?
Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...
Rebranding. Design the future of your business.
https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...
New life and career coach brand and website
New life and career coach brand and website Creating a brand based on a long-held visionAbout this projectThe brief To create a brand and website for a modern career and life coach in Ireland. Background Lisa is a successful business owner who made the leap from...
Using video to promote yourself online
I’m sure you’ve been told how useful and valuable video can be for your business. Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google...
The 10 essentials for a successful website
From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,...
London-based Life and Career Coach Website
Your Best Life Brand and Website for UK-based Life & Career Coaching CompanyAbout this project The brief Create brand and website for a life and career coaching business based in London. The ideal client for the Your Best Life brand is specifically London-based...
Digital strategy: A five-part template to get results online
The 5 parts of a digital strategy 1. Goals What are your business goals? 2. Audience Who do you aim to reach? 3. Brand How do you want people to feel about you? 4. Competition Who are your competitors? 5. Implement What practical steps must be taken to implement this...
The Website Strategy Template
This website strategy template will help you to create a path to getting more leads and clients online.
[mailerlite_form form_id=7]