Have you let the weeds grow on our website a bit?

With a growing business, we sometimes intend to get back to “fine tune” or improve our websites. Maybe there’s a new offering or a shift in positioning.

But before you get into changing the visual design, make your the essentials are functioning so that you’re not missing out on leads and clients.

Three things to check

1. Contact form
2. Mobile friendliness
3. Clear path to action

Check #1 – Contact form

The first and the most important thing, I want you to check is your contact form. They often cause problems! If you are going to have a contact form, make sure that you test it.

Simply, go to your website, where you’ve placed a contact form and use it like you are a potential customer. Make sure that you are receiving emails on a proper address. If it doesn’t work and you are not entirely sure why, just take it out, just remove it and put your email address instead.

Your website is designed for people to get in touch with you. If your potential clients THINK that they’re getting in touch with you and you’re just not replying, that is the worst case scenario. Avoid it! All you need to do is to simply check your contact form and make sure that you are actually getting those emails.

Check #2 – Mobile friendliness

The second thing that you have to check on your website is mobile friendliness. Mobile friendliness has become one of the strongest impact factors for your Google score (after site speed). If your website is mobile friendly, if it works well on a mobile device, Google gives you preferences – you appear higher in Google search results. Secondly, when your site works well on mobile screens your site visitors have a much better experience.

Check all those small things that can cause your visitors have a bad experience. If they visit your website and struggle to see the content that’s bad. If they constantly have to scaling the screen size to see the images and text, that’s annoying. Annoying equals bad experience and that means they leave your site before they take any useful action.

Use your mobile phone, visit your website, and check if everything is stacking down right. Also, make sure that all your links are working well. Sometimes text links are too small to click for example.

Check #3 – Clear path to action

The last check is a bit more of a concept. Do your visitors have a clear path to action? Have you decided on your main ‘call to action’?

A call to action is what you want somebody to do, when they’re on your website. Make this path as clear as possible.

There’s a simple thing that you could do to test this path. Take yourself out of “site owner” mode and take a little tour through your website. Just browse like you’re never been there before or you don’t know the content. You could ask somebody who has never seen your website before and observe how they interact with it, what they do, where they scroll, what they click.

You can really improve your site’s performance with these little changes. If you need to have a deeper look at how you get leads and clients with your website, let’s talk. CLICK HERE.