Market and sell your services online

Get them nodding, not nodding off!

Are you selling your services online?

Or…

Are you helping people to achieve transformations?

When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk about what’s included, how long it takes, the access to a community maybe, or a unique, tried and tested process.

Maybe you talk about how qualified, skilled, and experienced you are…

Well. If you’re doing that, you should definitely keep reading.

When you sell services, what are you actually selling?

You’re selling the solution to their most pressing, current problem.

Nobody jumps out of bed in the morning for methods, processes and accountability.

You want your services to get people nodding and thinking;

“This is exactly what I’ve been looking for.”

But how? The key is to design your services and communications in service of your ideal client. Everything you create and communicate serves to help them solve that problem. A valuable starting point is to connect with your ideal clients and find out more about how this problem (that you can help them to solve) shows up for them. How do they talk about it? What have they tried already? What outcome would they love to achieve? And why all that is important to them?

Meeting these people and creating space for them to express themselves will help you know how to show up FOR them online.

Mirror their needs and their words in your messages, offers, and content and they’ll know that you get it and you can help.

Would it help you get more clients if they feel like they’ve found what they’re looking for when they read about your services?

Testimonial: Strategy, Brand, Website for a Life Coach.

Testimonial: Strategy, Brand, Website for a Life Coach.

"Claire really brought incredible value - I came to her wanting a new improved website but I didn’t have all of the pieces in place enough to make that as good as it could be. Claire helped me get really specific about who the new website needed to speak to, boil down...

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Your social media strategy in one sentence

Your social media strategy in one sentence

How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...

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Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

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