Get them nodding, not nodding off!
Are you selling your services online?
Are you helping people to achieve transformations?
When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk about what’s included, how long it takes, the access to a community maybe, or a unique, tried and tested process.
Maybe you talk about how qualified, skilled, and experienced you are…
Well. If you’re doing that, you should definitely keep reading.
When you sell services, what are you actually selling?
You’re selling the solution to their most pressing, current problem.
Nobody jumps out of bed in the morning for methods, processes and accountability.
You want your services to get people nodding and thinking;
“This is exactly what I’ve been looking for.”
But how? The key is to design your services and communications in service of your ideal client. Everything you create and communicate serves to help them solve that problem. A valuable starting point is to connect with your ideal clients and find out more about how this problem (that you can help them to solve) shows up for them. How do they talk about it? What have they tried already? What outcome would they love to achieve? And why all that is important to them?
Meeting these people and creating space for them to express themselves will help you know how to show up FOR them online.
Mirror their needs and their words in your messages, offers, and content and they’ll know that you get it and you can help.
Would it help you get more clients if they feel like they’ve found what they’re looking for when they read about your services?