The most important aspect of choosing your domain name
If you have a domain name and you’re not happy with it you can lose a lot of time revisiting it again and again.
When you’ve registered a name you can feel like you’re tied to it, I it’s very understandable that this big decision can take time… BUT… The most importing thing about deciding on a domain name is… DECIDING! Chose it, register it and get your project moving.
Be sure to make it:
– Easy to spell
– Easy to remember
– And try not to overthink it
– Can you start with your own name?
When the name is chosen and registered, you can get your site set up and start enrolling clients because the longer you’re invisible, the more clients you’re missing out on!
You can start building awareness of your brand, the domain is only the place your business sits, it’s not the entire business! You can use your messaging and brand vocabulary to define your business.
And if, over time, the name no longer fits you can change it and use the renaming as a way to tell people even more about your business.
Similar posts
Is your service easy to sell?
I've whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn't seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I worked in...
Out of Office Visibility: Create a Summer Content Bank
When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...
Converting readers into clients: Your content has 3 jobs.
It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody...
