The best time to start is now!
Are you ready to get serious about getting clients and making money?
It’s easy to feel bowled over by the amount of work required to attract, engage and convert leads and clients. It can feel overwhelming, especially if you’re a company of one. I’m here to help.
You’re great at what you do, but you’re not attracting enough clients…
What happens when you have a lead generating machine for your business?
More people find out about you.
When they check out your site and services they think: “Ooooh yes, this is exactly what I was looking for”.
You get more enquiries, more mailing list sign ups and more paying clients.
You spend less time tweaking small details, rewriting text and reinventing your marketing plan and more time doing the work you love.
You get more leads and clients, consistently every month and your business pays you what you want.
Focus on doing what you do best
Site + Strategy + Tools = Lead Generating Machine!
There’s no need to worry about all the fiddly technical work, graphic design and copywriting that needs doing. Instead of endlessly Googling for answers and looking for freelancers to do bits and pieces, I’ll be working with you every step of the way to create your lead generating machine!
Together, we’ll create a plan specifically for you to attract leads, get them excited about what you offer and convert them into paying customers.
3 ways to work with me
The Leads Online Design Sprint ©
- If you’re in a hurry and need to launch or re-launch your website or promotional campaign, the Leads Online Design Sprint is ideal for you.
- This is a process that allows you to get online in a short (very short) space of time. This process is used by the big guys, (Google, Uber, Slack, Salesforce, Airbnb, GE, LEGO to name but a few!)
- I’m offering online Design Sprints for individuals and teams for websites and promotional campaigns.
Create your lead generating website and strategy in under 90 days
- You’ll get crystal clear on what you’re doing to get leads online. But it’s not just theory. Together, we’ll take control of all your online platforms making them work together to attract, engage and convert leads! Let’s make your lead-generating machine together!
- Weekly calls to plan AND implement.
- Face to face on Zoom, we work of messaging, positioning, design, copy and the set up of all the tools you need for your lead gen’ machine.
- Email support – when you get stuck, I can help.
- Templates, resources, and video training tailored to your needs so that you can carry on getting leads and clients after our project ends.
- We’ll dive deep into your online lead generation plan.
- We’ll create a step by step plan so that you know exactly what to do with your site to get more leads and more clients.
- I’ll help you with strategy AND the tools needed to implement it.
- If you decide to go for a bigger project with me after the 4-hour session, your VIP day payment will be deducted from the full cost.
Get started for free:
DressFabrics.ie Improving the user-friendlyness of an eCommerce website with loyal customer base.The Brief: Make a more branded website for DressFabrics.ie improve the eCommerce functionality and navigation as a way to encourage more sales through the site....
Good Enough Counsellors Coach website for a brand new niche. Combining multiple ideas into a simple and effective website and lead generation strategyThe Brief: Create a new website for Josephine's coaching service and set up a lead generating strategy to reach her...
ProEnglish Language coach website. Reaching a new audience with clear messaging, specific services and effective call to action.The Brief: Improve the functionality of the ProEnglish website and make it visible to a more targeted audience. Background: Vera, the site...
Living with the Moon Website rebrand and interactive calendarThe Brief: Update the Living with the Moon website and calendar system to be more appealing to its target audience and repair broken links and subscriber features. Background: Jutta, the site owner, had been...
Case Study: Artist website with eCommerce How I helped Eibhilin to take control of her site and sell her work onlineEibhilin Crosson creates beautiful contemporary artworks inspired by nature. But her site wasn't showing off her work properly. When we first met,...
Let’s make it happen!
Attract more leads & get more clients than ever before.
Each project is unique. To give you clear idea of the work you need to do to get your website attracting leads and converting them to paying clients, I want to hear more about you and your project. Let’s talk. Book a free session with me here.
Your website's call to action - the key to more enquiries and signups
Doing less better!
A CTA or Call to Action is the action you ask people to take on your website. When your CTA is working well, you'll increase the number of leads and enquiries you get from your site.
What should your call to action be?
You have a lot of options to choose from. You can ask people to:
- join your mailing list,
- attend an online event,
- start a free trial,
- book a discovery call with you,
- connect with you on social media,
- email you.
There's no right or wrong option on this list. If you have a number of ways that people can connect with you your job is to figure out which is the most likely action your ideal client will take and make that the most prominent option.
Sometimes people prefer to ask you a question directly by email before booking an appointment. Maybe they prefer to check out your freebie to get a sense of your style.
It's tempting to show all of the options at once so that at your site visitor has options, but you want to make it easy and obvious. If you shove a load of buttons and instructions in front of people, they're not likely to take action on any of them.
How to make your CTA easy and obvious
As always, the decision comes down to who your ideal client is and basing your decisions on what suits them best. You can't know for sure what will work best, so
Does your website have a clear call to action that is easy to find and simple to use?
Your call to action can make or break the success of your website. By simply having a call to action that offers something your site visitor wants you'll generate more leads and ultimately enroll more clients.
Do you have a CTA? Do you have several?
Is it visible, attractive and actually WORKING?
What are you offering that helps a site visitor to become a lead?
KEY TAKE AWAY:
Offer something of value.
Value is soooo subjective, make sure you're offering something that connects with their pain point and is relevant to the service you offer.
Make sure you deliver it in a format that makes sense to the person consuming it. Pfffff. PDFs when most people visit your site on a mobile!
Easy and obvious
Make sure the buttons work
How many should you add to your site? Don't confuse people
Book a call
Ask a question - be aware you'll get more spam with a contact form but you just have to accept that
Email me - invite them
Make sure your contact form works or the email address that you put out there is actually reaching you
Something of value for free
Signup - a quick win
What kind of content do they consume online?
Go back to the core message that you want to be known for.
(Don't make my mistake by offering something that nobody wanted)
I created something that I believed to be really valuable but I got it all wrong --- read more about it here.
Easy and obvious
Your freebies should align with what you say
Nurture your subscribers
Offer them something they want in a format they like to consume.