Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let’s say) squillions of dollars and massive online presence.
I recently watched this talk he gave where he shares the social media strategy that WILL work and costs $0.
Find it here: The Only Marketing Strategy You Need for 2023
He suggests posting 5 – 12 times a DAY! Initially, that felt nuts! But I gave it a little more thought and research.
Here are my key take aways.
- We’ve convinced ourselves it’s not possible to post that much – but for social growth with a $0 budget it’s possible to convince yourself otherwise.
- We overcomplicate, overthink and worry… instead of just posting.
- The ‘grid’ or aesthetic isn’t as important as the value you offer to the reader / viewer. Don’t let it stop you posting something quickly.
- We try and buy courses for ‘proven systems’ and hacks for fast results but frequent posting DOES work. It takes work, persistence and patience.
- A massive posting schedule is only right for you if:
- Your #1 priority is social media growth or lead generation at this time
- It doesn’t negatively impact your mental health
- You have a strategy behind it, ie: it relates to a bigger goal in your business
It seems absurd and even aggressive as a strategy, but I think his point is that we look for fast ‘hacks’ instead grabbing this obvious solution.
UPDATE: Check out my post about what happened when I posted 8+ times a day for 30 days.
