I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on:
With the enforcement of
Any of your marketing activities, email marketing including, is about “attraction stage”.
How are you getting people to pay attention?
- Is there a way to attract them to get their eyeballs on your website?
- How are you getting people onto your website in order to encourage them to engage with the content and contact you?
Consider what you’re doing to get people over to your site, because when you have them on your website that’s your territory. You are more in control of what happens on your site than you are on social media platforms.
In an earlier
How can you be more strategic about attracting site visitors?
There are loads of possibilities for your attraction stage. Maybe you’ve considered blogging. Or SEO. Blogging and SEO can be strong parts of your content marketing strategy, but you have to be mindful of the time you spend on it. You can spend a long time getting your content ‘perfect’ but it shows little or no return. No new leads or clients. Content gives you no guarantee of a bigger audience or leads.
You need to be strategic with your attraction plan. You can’t just create something and expect leads to just miraculously stumble across it. And remember that attraction is just the first step. You also need to engage and convert!
If you’d like some insight into how you can get more leads and clients with your website, grab a free discovery call with me!
Dealing with Hosting Dramas I want to talk with you about hosting - a big pain in the bum most of the time. This came up for me, because, recently I had to change the host. When you change hosts there’s a terrifying moment – for up to 72 hours your site can be...
Are you making these 3 common mistakes on your homepage? Another three things you need to check on your website today. Specifically, I’m talking about your homepage this time. So, are you making these three common mistakes on your homepage? Mistake #1 – Social media...
Is your website your shop window or sales rep? Is your website having an identity crisis? Do you see your website as your shop window or your top salesperson? I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to...
Join me live on Friday 19th of April to get a taster of the Leads Online Accelerator - my online programme designed to help you get more leads and clients with your website.
Get in Front of your Tribe Online
And fill your business with leads and clients!
This is the most popular masterclass from the accelerator programme. I'm offering it live for free this Friday!
Click the big red button!!