How to really get clients through your website
I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on:
With the enforcement of
How are you getting people to pay attention?
- How are you getting people on to your website in order to encourage them to engage with your content and contact you?
Consider what you’re doing to get people over to your site.
In an earlier
Analytics data gives you insight into their behaviour. And it’s based on the stats, you can see if your efforts to attract site visitors is working or not!
How can you be more strategic about attracting site visitors?
There are loads of possibilities for your attraction stage. Maybe you’ve considered blogging. Or SEO. Both of these can be strong parts of your content marketing strategy, but you have to be mindful of the time you spend on it. You can spend a long time getting your content ‘perfect’ but it shows little or no return. No new leads or clients. Content gives you a better chance of getting found organically online but there’s no guarantee of a bigger audience ormore leads.
You need to be strategic with your attraction plan.
You can’t just create something and expect leads to just miraculously stumble across it.Attraction is just the first step. You also need to engage and convert if you want site visitors to become leads and leads to become paying clients!
If you’d like some insight into how you can get more leads and clients with your website, grab a free discovery call with me!
What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...
Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...
Get them nodding, not nodding off! Are you selling your services online? Or... Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk...