Speaking
I’m available online and in-person for workshops, seminars, conferences, summits and podcasts.
My Angle…
Sometimes the online business game feels rigged. Access to your hard earned audience can change at the drop of an algorithm update and you end up jumping through social media hoops! How is everyone else doing it?
You don’t have to be a digital ninja to sell your services online, but you certainly don’t have time to waste 100s of hours on website tweaks and fleeting social media trends.
I’m a content strategist and designer for service-based businesses. I help people to connect with their perfect fit leads online so that they get more clients without hustling their buns off.
I speak on topics like
- Showing up Online: Creating content that converts.
- From Digital Overwhelm to Creative Flow
- My Story: From overworked and exhausted to work-life harmony (most of the time)
How to get clients as a service based business.
No more beating around the bush. Here's the exact process I use with my clients with tips and resources. (Scroll down) Why am I giving this away? Well, in case you need it. In case it's useful to you. And in case you like the look of it and you'd like my help to...
Do bad-fit clients keep you in the hamster wheel?
What’s your biggest obstacle when it comes to getting more leads and clients online? I was on a strategy call with one of my clients the other day, and something came up that I notice often stops people from getting more leads online.We identified a common challenge...
Simple systems for more clients, and less hustle
The Holy Grail for service-based business owners:Consistent leads > That become paying clients > Where each happy client refers at least 2 more! Sweet! There are loads of ways to get this. Whether you’re an established business or an independent service provider,...
Big changes for email deliverability. Are you ready?
On February 1st Gmail, Yahoo and other email providers are changing how they filter emails. These changes will mean less spam in your inbox - which is great! BUT if you use email marketing to stay in touch with subscribers, there are a few things you have to have in...
Feeding the pipeline and dropping feast and famine
It's hard to see the woods for the trees in January. Catching up after the holidays, and delving into all that behind-the-scenes work, not to mention planning for the clients you'd like to serve 3 months from now! And yet... it's an important thing to...
Is social media reach dead?
Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋♀️ When you go through the entire...
Social media fatigue: Jumping through hoops is fun… until it’s not!
Social media is often the go-to when it comes to online visibility. As a business owner, the platforms offer connection with folks all over the world. We get a place to showcase expertise and attract clients. I'm not even going to deny its power and potential. So many...
Sharing your expertise without the ‘Guru’ label: Joe’s podcast journey
I don't know about you, but I'm sick to the back teeth of self-proclaimed "gurus" who believe they hold the keys to the universe's wisdom. The online world is bursting at the seams with people who say they've cracked the code and you... YOU are doing it all wrong!...
Expensive suits, chic handbags… and me
I can already tell from the expensive suits and chic handbags in the room that I’m not supposed to be here. In my Zara basics and denim jacket, I feel ridiculously out of place. All around me, well dressed professionals mingle, conversation flows, Simon Sinek quotes...
Do you need a funnel? (You may already have one!)
The term "marketing funnel" might sound like a boring, technical concept, but in reality, it's a way of describing the journey your potential clients take from the first moment they discover your business to the moment they become clients. You might be thinking, "But...
Who is my content great for?
- Solo/small team service based businesses
- Independent designers, coaches, consultants and 1-to-1 service providers
- Personal brands