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Why you need to do a crap first draft!

Being a parent and a business owner, Claire Gallagher Blog, Uncategorized

The pressure to produce valuable content can sometimes hinder our ability to publish anything at all. This dilemma showed up the other day when I was drawing with my son. Let’s talk about the crappy first draft. The Crappy First Draft The other day I was helping...

Is your service easy to sell?

Claire Gallagher Blog, Online Business - How to increase your visibility, Uncategorized, Website content - How to write copy and collect images for your site

I’ve whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn’t seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I...

Out of Office Visibility: Create a Summer Content Bank

Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Online Business - How to increase your visibility, Uncategorized

When you’re self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a...

Converting readers into clients: Your content has 3 jobs.

CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Online Business - How to increase your visibility, Uncategorized

It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody...

Posting every day: An experiment

Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Uncategorized

I recently ran an experiment based on advice from Gary Vee. He suggests posting up to 12 times a day in order to use social media for your business. (Check out my original post here) When I spoke about this concept on my own channels, it sparked quite a debate and...

You can now add 5 links in your bio… but should you?

CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Uncategorized

Instagram’s new 5-link feature: A blessing or a curse for small business owners? How excited are we about the new Instagram feature that allows each account to have up to 5 links in bio? It’s starting to feel like more of a second website, than a social...
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Claire is a graphic designer turned digital marketer. Formerly a small business, now this site is a space for creativity and communication experiments. Get in touch if you’re interested in a collab.

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