Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

Can you get your content written by bots?

Can you get your content written by bots?

Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...

Market and sell your services online

Market and sell your services online

Get them nodding, not nodding off! Are you selling your services online? Or... Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk...

Taking time off as a solopreneur

Taking time off as a solopreneur

I just booked flights to head home to Ireland in July - YAY! I'm really looking forward to seeing friends and family and finally getting to celebrate my 40th (one year late). In the context of working solo, how do you take time off? For me, it's about keeping a...

Creating a consistently profitable business

Creating a consistently profitable business

Are you sure you want to read this? Are you ready for an annoying, inconvenient answer? OK then, if you're sure.... The secret is to use the right strategy. I warned you it'd be annoying, but let me break it down. https://youtu.be/afbICCgbkYg What is the "right"...

What buttery asparagus has to do with consistent income

What buttery asparagus has to do with consistent income

It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client's website. In the next room, my little boy was making the adorable noises of an infant asleep.  I had a...

Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

Owning up to financial illiteracy & taking  baby steps

Owning up to financial illiteracy & taking baby steps

How's your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I'm always gut-wrenchingly...

Does rebranding mean losing your current audience?

Does rebranding mean losing your current audience?

Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...

Rebranding. Design the future of your business.

Rebranding. Design the future of your business.

https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...

Finding new clients when you’re busy juggling projects

Finding new clients when you’re busy juggling projects

Staying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is right around the corner. If you pride yourself on doing...

Blog-writing tips and free template

Blog-writing tips and free template

Blogging. It’s a great way to share your voice and your expertise. It’s a great way to become known for what you do and show up on search engines. But even when you have a tonne of ideas for posts, producing and publishing consistently can be a challenge. In this...

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Digital Strategy Template

for Coaches & Creatives