I've whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn't seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I worked in...
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...
I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...
What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people's minds. 3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...
What really makes a successful website? Here are my top 10 essentials for your website – from domain to data!
When you’re a service-based business owner, you’re probably an expert at what you do. Even if you don’t introduce yourself as “an expert”, you’re definitely specialised and have a deep understanding of what you do to help people. When you’re very close to a subject,...
Blogging. It’s a great way to share your voice and your expertise. It’s a great way to become known for what you do and show up on search engines. But even when you have a tonne of ideas for posts, producing and publishing consistently can be a challenge. In this...
Did you know… the design process does not start with design? Well, not visual design anyway. “Most people make the mistake of thinking design is what it looks like… People think it’s this veneer , “Make it look good!” It’s not just what it looks like...
What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...
Are you making these 3 common mistakes on your homepage? Your homepage is prime real estate on your website. It's where Google looks first and it's the page that people are most likely to land on first. It can be a make or break moment. People who visit your site are...
How to really get clients through your website I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on: Attract Engage Convert With the enforcement of GDPR...
Is your website your shop window or sales rep? Is your website having an identity crisis? Do you see your website as your shop window or your top salesperson? I’ve been making websites for over 10 years and a lot has changed in that time, from the technology used to...
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