When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...
Converting readers into clients: Your content has 3 jobs.
It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody...
Posting every day: An experiment
I recently ran an experiment based on advice from Gary Vee. He suggests posting up to 12 times a day in order to use social media for your business. (Check out my original post here) When I spoke about this concept on my own channels, it sparked quite a debate and...
You can now add 5 links in your bio… but should you?
Instagram's new 5-link feature: A blessing or a curse for small business owners? How excited are we about the new Instagram feature that allows each account to have up to 5 links in bio? It's starting to feel like more of a second website, than a social platform. We...
Gary Vee’s $0 social media strategy.
Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let's say) squillions of dollars and massive online...
People buy from people they know, like and trust.
Marketing is all about getting people to know, like, and trust you. It sounds simple enough, but it can be tough to keep going when there's no way to measure! There's no way you can know how people are feeling about you and your brand, especially as a lot of people...
Content trends and time-saving tools: Showing up in 2023
Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...
Self-promotion doesn’t have to feel sleazy!
Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...
How to structure your ideas so they lead to leads
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...
The Content Gap is losing you leads!
Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...
You need a Border Collie in your business
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...
Do people still care about websites?
#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...

Want to know more?
Grab a free consultation. Together we can find your path to getting fully booked with your ideal clients.