Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...
Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...
#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...
It's easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more visibility and...
Have you heard the story of Joshua Bell, the world-renowned violinist who performed in disguise in a Washington D.C. subway station in 2007? Despite his immense talent and $3 million Stradivarius violin, Bell went unnoticed by the majority of commuters rushing by. He...
Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...
I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...
How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...
What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...
Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...
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