Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

Can you get your content written by bots?

Can you get your content written by bots?

Can you use AI to write blog posts?(AI: Artificial intelligence) After a fascinating talk with Meadhbh Hand yesterday, I went full-geek and experimented with "Simplified" - an artificial intelligence app for creating text and visual content. I'd been mulling over a...

Market and sell your services online

Market and sell your services online

Get them nodding, not nodding off! Are you selling your services online? Or... Are you helping people to achieve transformations? When you sell services online, the temptation is to talk all about that service as a way to convince your ideal client to buy. You talk...

Creating a consistently profitable business

Creating a consistently profitable business

Are you sure you want to read this? Are you ready for an annoying, inconvenient answer? OK then, if you're sure.... The secret is to use the right strategy. I warned you it'd be annoying, but let me break it down. https://youtu.be/afbICCgbkYg What is the "right"...

Do you need confidence to show up online?

Do you need confidence to show up online?

What if we treated our confidence the same as we treated our house keys? When you work alone it's all too easy to have moments when you misplace your confidence. When you have low lead flow.When promising leads don't convert to become clients.When you miss targets and...

What buttery asparagus has to do with consistent income

What buttery asparagus has to do with consistent income

It was spring, past midnight, in the 20th arrondissement in Paris. I was crouched over my laptop in our little kitchen, clicking away on a client's website. In the next room, my little boy was making the adorable noises of an infant asleep.  I had a...

Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

I’m retiring. And so should you.

I’m retiring. And so should you.

I’ve been called all sorts of things over 10 years as "Claire Creative" — a graphic designer, online marketer, website consultant, WordPress whizz, digital strategist — Basically, I know my way around a website and I know what it takes to set up an...

Attracting clients to your business when you work solo

Attracting clients to your business when you work solo

Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...

End of year review for your small business

End of year review for your small business

Why bother with an annual review? If you wrap up your year with a review, you’ll have the drive to get you moving forward in the right direction from your first day back.

Does rebranding mean losing your current audience?

Does rebranding mean losing your current audience?

Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...

Rebranding. Design the future of your business.

Rebranding. Design the future of your business.

https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...

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Digital Strategy Template

for Coaches & Creatives