Big changes for email deliverability. Are you ready?

Big changes for email deliverability. Are you ready?

On February 1st Gmail, Yahoo and other email providers are changing how they filter emails. These changes will mean less spam in your inbox - which is great! BUT if you use email marketing to stay in touch with subscribers, there are a few things you have to have in...

Feeding the pipeline and dropping feast and famine

Feeding the pipeline and dropping feast and famine

It's hard to see the woods for the trees in January.  Catching up after the holidays, and delving into all that behind-the-scenes work, not to mention planning for the clients you'd like to serve 3 months from now! And yet... it's an important thing to...

Is social media reach dead?

Is social media reach dead?

Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋‍♀️ When you go through the entire...

Do you need a funnel? (You may already have one!)

Do you need a funnel? (You may already have one!)

The term "marketing funnel" might sound like a boring, technical concept, but in reality, it's a way of describing the journey your potential clients take from the first moment they discover your business to the moment they become clients. You might be thinking, "But...

Out of Office Visibility: Create a Summer Content Bank

Out of Office Visibility: Create a Summer Content Bank

When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...

Converting readers into clients: Your content has 3 jobs.

Converting readers into clients: Your content has 3 jobs.

It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody...

Posting every day: An experiment

Posting every day: An experiment

I recently ran an experiment based on advice from Gary Vee. He suggests posting up to 12 times a day in order to use social media for your business. (Check out my original post here) When I spoke about this concept on my own channels, it sparked quite a debate and...

You can now add 5 links in your bio… but should you?

You can now add 5 links in your bio… but should you?

Instagram's new 5-link feature: A blessing or a curse for small business owners? How excited are we about the new Instagram feature that allows each account to have up to 5 links in bio? It's starting to feel like more of a second website, than a social platform. We...

Gary Vee’s $0 social media strategy.

Gary Vee’s $0 social media strategy.

Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let's say) squillions of dollars and massive online...

People buy from people they know, like and trust.

People buy from people they know, like and trust.

Marketing is all about getting people to know, like, and trust you. It sounds simple enough, but it can be tough to keep going when there's no way to measure! There's no way you can know how people are feeling about you and your brand, especially as a lot of people...

Content trends and time-saving tools: Showing up in 2023

Content trends and time-saving tools: Showing up in 2023

Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...

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