Big changes for email deliverability. Are you ready?

Big changes for email deliverability. Are you ready?

On February 1st Gmail, Yahoo and other email providers are changing how they filter emails. These changes will mean less spam in your inbox - which is great! BUT if you use email marketing to stay in touch with subscribers, there are a few things you have to have in...

Is social media reach dead?

Is social media reach dead?

Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋‍♀️ When you go through the entire...

Expensive suits, chic handbags… and me

Expensive suits, chic handbags… and me

I can already tell from the expensive suits and chic handbags in the room that I’m not supposed to be here. In my Zara basics and denim jacket, I feel ridiculously out of place. All around me, well dressed professionals mingle, conversation flows, Simon Sinek quotes...

Is your service easy to sell?

Is your service easy to sell?

I've whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn't seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I worked in...

Out of Office Visibility: Create a Summer Content Bank

Out of Office Visibility: Create a Summer Content Bank

When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...

Converting readers into clients: Your content has 3 jobs.

Converting readers into clients: Your content has 3 jobs.

It feels like slogging away at social media, is part of the deal when you have a business. You pour your heart into value based posts, only to see measly results. It can be pretty annoying when you invest a tonne of time and energy into stuff when it feels like nobody...

Content trends and time-saving tools: Showing up in 2023

Content trends and time-saving tools: Showing up in 2023

Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...

Self-promotion doesn’t have to feel sleazy!

Self-promotion doesn’t have to feel sleazy!

Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...

Escaping the Solopreneur Trap

Escaping the Solopreneur Trap

Being your own boss is great. Working from the beach, tantalizingly high income peaks, Ferraris in the driveway, and all that sweet, sweet freedom (drool). I love it. Don’t you love it? It’s totes awesome. Yeah you know already that that’s not the whole truth. Yet so...

A note about connection and the “cool S”

A note about connection and the “cool S”

I couldn't believe my eyes. It was like a time portal had opened and transported me back to Mr. O'Brien's history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of teenage crushes and...

Consistency is more about showing up than scheduling

Consistency is more about showing up than scheduling

What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people's minds.  3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...

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