Big changes for email deliverability. Are you ready?

Big changes for email deliverability. Are you ready?

On February 1st Gmail, Yahoo and other email providers are changing how they filter emails. These changes will mean less spam in your inbox - which is great! BUT if you use email marketing to stay in touch with subscribers, there are a few things you have to have in...

Feeding the pipeline and dropping feast and famine

Feeding the pipeline and dropping feast and famine

It's hard to see the woods for the trees in January.  Catching up after the holidays, and delving into all that behind-the-scenes work, not to mention planning for the clients you'd like to serve 3 months from now! And yet... it's an important thing to...

Is social media reach dead?

Is social media reach dead?

Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋‍♀️ When you go through the entire...

Expensive suits, chic handbags… and me

Expensive suits, chic handbags… and me

I can already tell from the expensive suits and chic handbags in the room that I’m not supposed to be here. In my Zara basics and denim jacket, I feel ridiculously out of place. All around me, well dressed professionals mingle, conversation flows, Simon Sinek quotes...

Do you need a funnel? (You may already have one!)

Do you need a funnel? (You may already have one!)

The term "marketing funnel" might sound like a boring, technical concept, but in reality, it's a way of describing the journey your potential clients take from the first moment they discover your business to the moment they become clients. You might be thinking, "But...

So long September, it’s been emotional

So long September, it’s been emotional

September was ... (keep it positive Claire, keep it positive) well let's say FULL. September was full.  Full of really good stuffand really disappointing stuff. Exciting new challengesand frustrating delays. I came back from summer break raring to go and unwittingly...

The Antidote to Shiny Idea Syndrome

The Antidote to Shiny Idea Syndrome

When we dive headfirst into the bustling online world, we're bombarded with advice, tantalizing ideas, and more opportunities than we can shake a stick at. Suddenly, we find ourselves being pulled in a gazillion directions at once. And often we get pulled away from...

Why you need to do a crap first draft!

Why you need to do a crap first draft!

The pressure to produce valuable content can sometimes hinder our ability to publish anything at all. This dilemma showed up the other day when I was drawing with my son. Let's talk about the crappy first draft. https://youtu.be/Moh1WMyKSFU The Crappy First Draft The...

Is your service easy to sell?

Is your service easy to sell?

I've whittled my services aaaaaaaaallll the way down over the years. When I started out I had a laundry list of services on my site and couldn't seem to get a handle on my marketing. Why? Because I was writing a CV not a strategic marketing plan. When I worked in...

Out of Office Visibility: Create a Summer Content Bank

Out of Office Visibility: Create a Summer Content Bank

When you're self-employed, taking a break is essential for rest and rejuvenation. I love to make the most of summers. I try to align with the school holidays so I can enjoy time outdoors with the children and travel back home to see family and friends. As a result, I...

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