ProEnglish
Language coach website.
Reaching a new audience with clear messaging, specific services and effective call to action.
The Brief:
Improve the functionality of the ProEnglish website and make it visible to a more targeted audience.
Background:
Vera, the site owner, has been teaching English for many years, often creating tailored plans for each client who came her way. The website targeted many different target audiences with many different packages. Vera wished to simplify her offering and reach a specific audience who wanted to reach a high level of competence and confidence in English for corporate level roles.
The Old Site
The ProEnglish site was already up and running with visual branding. What we needed to work on was simplifying it so that it had a clear path to action.
A number of different tools had been added and there were numerous marketing strategies running. This meant that the site was leading visitors in too many different directions. There was so much valuable content and information that it was confusing the site visitor. Also, the number of tools in place was causing problems with the site loading properly.
The website before the redesign:
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