Simple systems for more clients, and less hustle

Simple systems for more clients, and less hustle

The Holy Grail for service-based business owners:Consistent leads > That become paying clients > Where each happy client refers at least 2 more! Sweet! There are loads of ways to get this. Whether you’re an established business or an independent service provider,...

Feeding the pipeline and dropping feast and famine

Feeding the pipeline and dropping feast and famine

It's hard to see the woods for the trees in January.  Catching up after the holidays, and delving into all that behind-the-scenes work, not to mention planning for the clients you'd like to serve 3 months from now! And yet... it's an important thing to...

Is social media reach dead?

Is social media reach dead?

Are you frustrated with social lately? If you're pouring your heart and soul into creating more and more valuable content, only to be met with a disappointing whimper of a response—raise your hand. 🙋‍♀️ When you go through the entire...

Gary Vee’s $0 social media strategy.

Gary Vee’s $0 social media strategy.

Gary Vee (Gary Vaynerchuk) is THE PERSON to listen to when it comes to social media predictions. His predictions for the growth of social media were so on-point that he was able to grow multiple businesses, to (let's say) squillions of dollars and massive online...

People buy from people they know, like and trust.

People buy from people they know, like and trust.

Marketing is all about getting people to know, like, and trust you. It sounds simple enough, but it can be tough to keep going when there's no way to measure! There's no way you can know how people are feeling about you and your brand, especially as a lot of people...

How to structure your ideas so they lead to leads

How to structure your ideas so they lead to leads

Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...

The Content Gap is losing you leads!

The Content Gap is losing you leads!

Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...

You need a Border Collie in your business

You need a Border Collie in your business

Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...

Do people still care about websites?

Do people still care about websites?

#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...

Are your social media posts a waste of time?

Are your social media posts a waste of time?

It's easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more visibility and...

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