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The Content Gap is losing you leads!

The Content Gap is losing you leads!

Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...

Do people still care about websites?

Do people still care about websites?

#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...

Could this be a remedy for impostor syndrome?

Could this be a remedy for impostor syndrome?

Raise your hand if you get impostor syndrome in your business sometimes. (If you've actually just raised your hand for real, you're my kind of weirdo 🥰 x) I get it too. I'm actually not going to waffle on about impostor syndrome here. There are enough people...

Your social media strategy in one sentence

Your social media strategy in one sentence

How do you react when people say you have to post and show up on social every day to make it as a business? Do you: Eye-roll so hard that you can actually see your own eye-brows? Frantically post a dancing reel that you'll regret and delete later? Write a deep and...

Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

Taking time off as a solopreneur

Taking time off as a solopreneur

I just booked flights to head home to Ireland in July - YAY! I'm really looking forward to seeing friends and family and finally getting to celebrate my 40th (one year late). In the context of working solo, how do you take time off? For me, it's about keeping a...

End of year review for your small business

End of year review for your small business

Why bother with an annual review? If you wrap up your year with a review, you’ll have the drive to get you moving forward in the right direction from your first day back.

Using video to promote yourself online

Using video to promote yourself online

I’m sure you’ve been told how useful and valuable video can be for your business.  Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google...

Finding new clients when you’re busy juggling projects

Finding new clients when you’re busy juggling projects

Staying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is right around the corner. If you pride yourself on doing...

How to prepare when you hire a web designer

How to prepare when you hire a web designer

What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...

Don’t lose leads! Check these 3 things on your website ASAP!!

Don’t lose leads! Check these 3 things on your website ASAP!!

Don't lose leads! Check these 3 things on your website ASAP!! Have you let the weeds grow on our website a bit? With a growing business, we sometimes intend to get back to “fine tune” or improve our websites. Maybe there's a new offering or a shift in positioning. But...

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