Good Enough Counsellors
Coach website for a brand new niche.
Combining multiple ideas into a simple and effective website and lead generation strategy
The Brief:
Create a new website for Josephine’s coaching service and set up a lead generating strategy to reach her audience, build an online reputation and get paying clients.
Background:
Josephine, the site owner, is passionate about helping counsellors to be brave. Josephine has been working as a counsellor herself for many years and noticed a trend among her peers: Not feeling good enough and struggling to reach the people who need their help.
Josephine is determined to help as many people as possible and was seeking the best way to do this online.
More from Claire’s Portfolio
Content trends and time-saving tools: Showing up in 2023
Showing up consistently is crucial to getting clients online. The more you show up, the more people will find out about you and the services that you offer. The more your content resonates and inspires, the more leads and clients you're likely to get. But it can feel...
Self-promotion doesn’t have to feel sleazy!
Why do we act like it's some kind of shady business to promote our services? We've got all these ideas for offers and content but we're worried we'll come off as a pushy salesperson. If we talk specifically about our services or client results — we're afraid of the...
How to structure your ideas so they lead to leads
Have you ever been so full of ideas for your business that you start to feel a bit dizzy? All these ideas float around and around in your head until they become confusing. It's like a room full of butterflies, each colourful little creature fluttering around in a...
The Content Gap is losing you leads!
Let me tell you a little story... Recently, I was searching around for a specific online service. I saw an ad offering just what I was looking for and booked in for a call. The sales call was great. The offer was exactly what I needed. But before I could part with my...
You need a Border Collie in your business
Should you create a video? Write a blog? Format that sales page? They all seem equally important. You look for tips online... next thing you know you've fallen down a Google rabbit hole that somehow brings you back to instagram, scrolling, and trying to avoid buying...
Do people still care about websites?
#'Cos we are living in a material digital world and I am a digital girl. (*Humms, Madonna's Material Girl) I've been making websites since about 2009. Things have changed SO MUCH in that time. But do people still care about websites? I'd say… no! Here's why... We're...
Are your social media posts a waste of time?
It's easy to fall into the trap of spending countless hours on social media, trying to get noticed and gain followers. But is it really worth it? Social media is designed to be addictive. We scroll and post and comment, all in the hopes of gaining more visibility and...
What you sell, changes how you sell (and vice-versa)
Have you heard the story of Joshua Bell, the world-renowned violinist who performed in disguise in a Washington D.C. subway station in 2007? Despite his immense talent and $3 million Stradivarius violin, Bell went unnoticed by the majority of commuters rushing by. He...
How do you talk to people about what you do?
If you've started to show up online as a way to promote your services you'll probably know that you need a smart way to talk about what you do, who you serve and even what you stand for. And OH BOY, is this hard to create. So many people I meet find it hard to...
Escaping the Solopreneur Trap
Being your own boss is great. Working from the beach, tantalizingly high income peaks, Ferraris in the driveway, and all that sweet, sweet freedom (drool). I love it. Don’t you love it? It’s totes awesome. Yeah you know already that that’s not the whole truth. Yet so...
Oh Lookie! A Freebie…
The Leads Online Handbook
This step by step guide will show you exactly how to consistently fill your business with leads and clients without the digital overwhelm!
