What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...
What really makes a successful website? Here are my top 10 essentials for your website – from domain to data!
A digital strategy will give you perspective and save you time but most importantly, it’ll help you to focus on results.
So, what goes into a digital strategy? There are five parts to consider. Let’s have a look…
When you prepare for your website project what is your starting point? I’ll give you a hint, it’s not your logo. And you might be surprised to hear me say that it’s not your choice of web-building platform either. The starting point of your website project, whether...
Did you know… the design process does not start with design? Well, not visual design anyway. “Most people make the mistake of thinking design is what it looks like… People think it’s this veneer , “Make it look good!” It’s not just what it looks like...
The game-changing one-liner! Would it help your business if your ideal clients could hear you loud and clear, and know that you’re talking directly to them!? How do you get their attention, keep their attention and connect with them so that they become leads and...
Defining your ideal client is possibly the most important job you need to do when you have a service-based business. But so many independent business owners get it waaaaaaay wrong. When you get your ideal client wrong, every area of your business suffers. Your site...
If you want to get leads and clients online you need to have a specific plan that you can rinse and repeat to get clients every month. But what usually happens is more like: You try something – it doesn’t workYou revisit your website design (Hummm, I’m not sure...
What do you need to prepare when you hire a web designer?5 things to prepare to get off to a flying start with your website rebuild.So you're ready to invest in your website. You're looking for a designer or developer to work with. You want to get a website that...
How to choose a host for your website And dealing with hosting transfer dramas! I want to talk with you about hosting - a big pain in the bum most of the time. This came up for me, because, recently I had to change the host. When you change hosts there’s a terrifying...
Are you making these 3 common mistakes on your homepage? Your homepage is prime real estate on your website. It's where Google looks first and it's the page that people are most likely to land on first. It can be a make or break moment. People who visit your site are...
Is it possible to make a website in under an hour? Yes, it is and here’s how you do it. I’ve seen a lot of promotions recently for “Make your website in less than a day, less than a week, less than an hour". And I agree that it is possible (in theory) to make a...
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