Definition of strategy: Resources to results

Definition of strategy: Resources to results

What is "strategy"? It's a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a specific goal. Using...

Taking time off as a solopreneur

Taking time off as a solopreneur

I just booked flights to head home to Ireland in July - YAY! I'm really looking forward to seeing friends and family and finally getting to celebrate my 40th (one year late). In the context of working solo, how do you take time off? For me, it's about keeping a...

Work less, earn more? Is that a joke?

Work less, earn more? Is that a joke?

We're talented, passionate, and hard-working. That should be enough right? So why do we get stuck in cycles of feast and famine? Stressed out by too much work... then...  Stressed out by not enough work. Life is too short for these stress cycles, don't you think?...

End of year review for your small business

End of year review for your small business

Why bother with an annual review? If you wrap up your year with a review, you’ll have the drive to get you moving forward in the right direction from your first day back.

Finding new clients when you’re busy juggling projects

Finding new clients when you’re busy juggling projects

Staying on top of lead generation can be a real challenge when you’re really busy with projects. Juggling multiple projects and clients in a “work feast” moment in your business can mean that a “work famine” is right around the corner. If you pride yourself on doing...

Some personal notes and resource recommendations

Some personal notes and resource recommendations

25th of March 2020 Uch! This situation is weird, confusing, and way too real. It’s taken us, as a family, over 10 days of confinement to really realize that this isn’t just “like a film or something”. It’s happening. Even if we don’t see the worst of it. We don’t...

How to really get clients through your website

How to really get clients through your website

How to really get clients through your website I help client facing business owners to look at their website and figure out how to use it to get more leads and clients. There are three pillars that I lean on: Attract Engage Convert With the enforcement of GDPR...

Is it possible to make a website in under an hour? Yes!!!

Is it possible to make a website in under an hour? Yes!!!

Is it possible to make a website in under an hour? Yes, it is and here’s how you do it. I’ve seen a lot of promotions recently for “Make your website in less than a day, less than a week, less than an hour". And I agree that it is possible (in theory) to make a...

Google Analytics for your business website

Google Analytics for your business website

Google Analytics for your business website How to find out what's working on your site and what's not Let’s talk a little bit about Google Analytics. Are you familiar what “Google Analytics” is? It’s a free service powered by Google whereby you can track people’s...

How to get more engagement with your freebies

How to get more engagement with your freebies

How to get more engagement with your freebies When you create a memorable sign-up experience new subscribers remember you, engage with your content and get ready to work with you!Freebies, opt-in incentives, content upgrades, we create them so that people are more...

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Digital Strategy Template

for Coaches & Creatives