ProEnglish
Language coach website.
Reaching a new audience with clear messaging, specific services and effective call to action.
The Brief:
Improve the functionality of the ProEnglish website and make it visible to a more targeted audience.
Background:
Vera, the site owner, has been teaching English for many years, often creating tailored plans for each client who came her way. The website targeted many different target audiences with many different packages. Vera wished to simplify her offering and reach a specific audience who wanted to reach a high level of competence and confidence in English for corporate level roles.
The Old Site
The ProEnglish site was already up and running with visual branding. What we needed to work on was simplifying it so that it had a clear path to action.
A number of different tools had been added and there were numerous marketing strategies running. This meant that the site was leading visitors in too many different directions. There was so much valuable content and information that it was confusing the site visitor. Also, the number of tools in place was causing problems with the site loading properly.
The website before the redesign:
More from Claire’s Portfolio
Owning up to financial illiteracy & taking baby steps
How's your financial literacy? To be honest, mine is a bit crap. I love love love my work and the freedom it gives me and the challenges and the growth and I get to pay myself what I need with enough left over to grow the business. But I'm always gut-wrenchingly...
Attracting clients to your business when you work solo
Every day of my working week I meet people who are passionate and skilled at their work but feel lost at sea when it comes to effectively marketing themselves online. Why is that? I reckon it's because there is so much GREAT advice out there and so many...
End of year review for your small business
Why do an annual review? I don’t know about you, but I definitely don’t find Christmas to be a relaxing time. Although there’s always so much to do to wrap up the year, I find that taking time in December to look back at the past 12 months I’m able to start the...
Does rebranding mean losing your current audience?
Does rebranding mean you have to ‘break up’ with your current audience? https://youtu.be/TT8FfoYAHvg You probably know by now that branding is about more than just a logo and a colour palette! It’s more about designing the future of your business. A rebrand can look...
Rebranding. Design the future of your business.
https://youtu.be/hvD0au_YtJI It’s not surprising that a lot of people are considering a rebrand at the moment. If we define “brand” as who you serve and how you show up for them then it’s almost inevitable that now, (after all that’s been happening) you’d...
New life and career coach brand and website
New life and career coach brand and website Creating a brand based on a long-held visionAbout this projectThe brief To create a brand and website for a modern career and life coach in Ireland. Background Lisa is a successful business owner who made the leap from...
Architect website stands out from competitors
Architect website stands out from competitors Re-brand and website re-build for a client-centric architect in IrelandAbout this projectThe brief To re-brand and rebuild the website so that it stands out from its competitors. Background Tara, the founder of the...
Using video to promote yourself online
I’m sure you’ve been told how useful and valuable video can be for your business. Almost every social platform encourages you to use it by making it as easy as possible to “go live” or upload a video.YouTube is the biggest search engine on the web after Google...
The 10 essentials for a successful website
From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,...
London-based Life and Career Coach Website
Your Best Life Brand and Website for UK-based Life & Career Coaching CompanyAbout this project The brief Create brand and website for a life and career coaching business based in London. The ideal client for the Your Best Life brand is specifically London-based...
Oh Lookie! A Freebie…
The Leads Online Handbook
This step by step guide will show you exactly how to consistently fill your business with leads and clients without the digital overwhelm!
