From too many ideas to an effective site and strategy

Good Enough Counsellors

Coach website for a brand new niche.
Combining multiple ideas into a simple and effective website and lead generation strategy

The Brief:

Create a new website for Josephine’s coaching service and set up a lead generating strategy to reach her audience, build an online reputation and get paying clients.

Background:

Josephine, the site owner, is passionate about helping counsellors to be brave. Josephine has been working as a counsellor herself for many years and noticed a trend among her peers: Not feeling good enough and struggling to reach the people who need their help.

Josephine is determined to help as many people as possible and was seeking the best way to do this online.

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