Brand Strategy, CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Online Business - How to increase your visibility, Productivity - How to get more done when you work for yourself, Uncategorized
The Holy Grail for service-based business owners:Consistent leads > That become paying clients > Where each happy client refers at least 2 more! Sweet! There are loads of ways to get this. Whether you’re an established business or an independent service provider,...
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Popular, Productivity - How to get more done when you work for yourself, Rebranding, Social media advice for small businesses and freelancers, Uncategorized
What is “strategy”? It’s a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a...
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Website content - How to write copy and collect images for your site
From domain to data! Making a website can be as rewarding as it is frustrating. With so many ready-to-use website templates available, you can get some pretty good looking pages online in a matter of hours. But what really makes a website successful? In this article,...
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Online Business - How to increase your visibility, Popular
The 5 parts of a digital strategy 1. Goals What are your business goals? 2. Audience Who do you aim to reach? 3. Brand How do you want people to feel about you? 4. Competition Who are your competitors? 5. Implement What practical steps must be taken to implement this...
CC Content Pilar, Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business
When you prepare for your website project what is your starting point? I’ll give you a hint, it’s not your logo. And you might be surprised to hear me say that it’s not your choice of web-building platform either. The starting point of your website project, whether...
Claire Gallagher Blog, Digital Strategy - How to get leads and clients online, Getting Started - How to make a website for your business, Uncategorized, Website images
Did you know… the design process does not start with design? Well, not visual design anyway. “Most people make the mistake of thinking design is what it looks like… People think it’s this veneer , “Make it look good!” It’s not just what it looks like...
