A note about connection and the “cool S”

I couldn’t believe my eyes. It was like a time portal had opened and transported me back to Mr. O’Brien’s history class. Room 25. Red desks coated on the underside with stinky juicy fruit gum and layers of adolescent graffiti on top. Memories of...

Consistency is more about showing up than scheduling

What does it mean to be consistent? Does it mean posting every day at the same time? Naah. Being consistent is more about holding a space in people’s minds.  3 keys to getting clients online for your services. View this post on Instagram A post shared by Claire...

Definition of strategy: Resources to results

What is “strategy”? It’s a word that causes confusion because it is used in so many different industries. As far as digital marketing and business strategy are concerned: Strategy is how you make the best use of your current resources to achieve a...